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L’effet d’adéquation entre la forme de présentation du prix et de la distance temporelle sur les réponses du consommateur : une approche par la théorie des niveaux de représentation

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  • Mohamed Didi Alaoui

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

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  • Mohamed Didi Alaoui, 2020. "L’effet d’adéquation entre la forme de présentation du prix et de la distance temporelle sur les réponses du consommateur : une approche par la théorie des niveaux de représentation," Post-Print hal-02870097, HAL.
    • Handle: RePEc:hal:journl:hal-02870097
    Note: View the original document on HAL open archive server: https://hal.science/hal-02870097
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    References listed on IDEAS

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    4. Eric Anderson & Duncan Simester, 2003. "Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments," Quantitative Marketing and Economics (QME), Springer, vol. 1(1), pages 93-110, March.
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    6. Parguel, Béatrice & Delécolle, Thierry & Valette-Florence, Pierre, 2016. "How price display influences consumer luxury perceptions," Journal of Business Research, Elsevier, vol. 69(1), pages 341-348.
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    10. Béatrice Parguel & B Delecolle & Pierre Valette-Florence, 2016. "How price display influences consumer luxury perceptions," Post-Print halshs-01374021, HAL.
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    16. Laurie Balbo & Florence Jeannot, 2015. "L'adequation du cadrage du message et de la distance temporelle : un moyen efficace de promouvoir un produit innovant," Post-Print hal-02009168, HAL.
    17. Schindler, Robert M & Kirby, Patrick N, 1997. "Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 192-201, September.
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