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Terminaison du prix dans le luxe : du mythe à la réalité

Author

Listed:
  • Béatrice Parguel

    (CNRS - Centre National de la Recherche Scientifique)

  • Annalisa Fraccaro

    (TBS - Toulouse Business School)

  • Sandrine Macé

    (ESCP Europe - Ecole Supérieure de Commerce de Paris)

Abstract

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Suggested Citation

  • Béatrice Parguel & Annalisa Fraccaro & Sandrine Macé, 2022. "Terminaison du prix dans le luxe : du mythe à la réalité," Post-Print lirmm-03912106, HAL.
    • Handle: RePEc:hal:journl:lirmm-03912106
    Note: View the original document on HAL open archive server: https://hal-lirmm.ccsd.cnrs.fr/lirmm-03912106
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    File URL: https://hal-lirmm.ccsd.cnrs.fr/lirmm-03912106/document
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    References listed on IDEAS

    as
    1. Sooyeon Lee-Wingate & Kim Corfman, 2010. "A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt," Marketing Letters, Springer, vol. 21(4), pages 385-395, December.
    2. Fraccaro, Annalisa & Macé, Sandrine & Parguel, Béatrice, 2021. "The not-so-odd couple: Odd pricing in a luxury context," Journal of Business Research, Elsevier, vol. 136(C), pages 356-365.
    3. Parguel, Béatrice & Delécolle, Thierry & Valette-Florence, Pierre, 2016. "How price display influences consumer luxury perceptions," Journal of Business Research, Elsevier, vol. 69(1), pages 341-348.
    4. Béatrice Parguel & Thierry Delécolle & Pierre Valette-Florence, 2016. "How price display influences consumer luxury perceptions," Post-Print hal-01819615, HAL.
    5. Schindler, Robert M & Kirby, Patrick N, 1997. "Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 192-201, September.
    6. Annalisa Fraccaro & Sandrine Macé & Béatrice Parguel, 2021. "The not-so-odd couple: Odd pricing in a luxury context," Post-Print halshs-03503449, HAL.
    7. Annalisa Fraccaro & Sandrine Macé & Béatrice Parguel, 2021. "The not-so-odd couple: Odd pricing in a luxury context," Post-Print hal-03366015, HAL.
    8. Béatrice Parguel & B Delecolle & Pierre Valette-Florence, 2016. "How price display influences consumer luxury perceptions," Post-Print halshs-01374021, HAL.
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