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The Role of Technology in Enabling the Digital Nomad Lifestyle and Its Impact on Revisit Intention in Subang Jaya, Selangor, Malaysia

Author

Listed:
  • Natasya Najwa Abu Sra

    (Faculty of Hotel and Tourism Management, University Technology MARA Cawangan Pulau Pinang, Kampus Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang, Malaysia)

  • Wan Muhammad Iman Wan Muhammad Kharuddin

    (Faculty of Hotel and Tourism Management, University Technology MARA Cawangan Pulau Pinang, Kampus Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang, Malaysia)

  • Azsyanti Ibrahim

    (Kolej Community Kuantan, Jalan IM 3/13, Bandar Indera Mahkota, 25200 Kuantan, Pahang, Malaysia)

  • Damiati
  • Mazarina Devi

    (Faculty of Vocational Studies, Universitas Negeri Malang, Jalan Semarang 5, Malang 65145, Indonesia)

  • Hashim Fadzil Ariffin

    (Faculty of Hotel and Tourism Management, University Technology MARA Cawangan Pulau Pinang, Kampus Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang, Malaysia
    Faculty of Hotel and Tourism Management, University Technology MARA Cawangan Pulau Pinang, Kampus Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang, Malaysia)

Abstract

This study investigates the structural relationships of connectivity, affordability and usability of technology, and local attractions towards digital nomads’ revisit intention in Subang Jaya, Selangor. Questionnaires consisting of variables on connectivity, affordability and usability, local attractions, and revisit intention were distributed to 50 digital nomads currently working remotely from the area. Findings showed that significant relationships between connectivity, affordability and usability, local attractions, and revisit intention were confirmed through multiple regression analysis. The results revealed that connectivity and affordability play the most important roles in influencing revisit intention, while local attractions show a moderate effect. Implications and suggestions for future research are also provided.

Suggested Citation

  • Natasya Najwa Abu Sra & Wan Muhammad Iman Wan Muhammad Kharuddin & Azsyanti Ibrahim & Damiati & Mazarina Devi & Hashim Fadzil Ariffin, 2025. "The Role of Technology in Enabling the Digital Nomad Lifestyle and Its Impact on Revisit Intention in Subang Jaya, Selangor, Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(14), pages 2193-2205, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-14:p:2193-2205
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    References listed on IDEAS

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