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Effect of Dissemination of Agricultural Information through Radio on Crop Output

Author

Listed:
  • Madugu A. J

    (Department of Agricultural Economics and Extension, Faculty of Agriculture, Adamawa State University Mubi, Adamawa State, Nigeria)

  • Kayam A

    (Department of Agricultural Economics and Extension, Faculty of Agriculture, Adamawa State University Mubi, Adamawa State, Nigeria)

  • Joel L. K

    (Department of Agricultural Technology, School of Agriculture, Federal Polytechnic, Mubi, Adamawa State, Nigeria)

  • Tiddy S. A

    (Department of Agricultural Economics and Extension, Faculty of Agriculture, Federal University, Kashere, Gombe State, Nigeria)

Abstract

The study examined the effects of dissemination of agricultural information through radio on crop output in northern Adamawa Agricultural Zone I. Specifically, effects of disseminating agricultural information through radio on crop output, effects of disseminating information via different radio channels and constraints faced from obtaining information via radio were examined. Data for this study was obtained majorly from primary source which were collected with the aid of structured questionnaire administered to the respondents in the study area via the use of Kobo Collect installed on mobile devices. Purposive and simple random sampling techniques were used as analytical tools for this study. The target population for this study were all the food crop farmers in the five LGAs in the Zone. Two hundred and forty (240) food crop farmers were served as sample size for the study. The content validity method was used to ascertain the strength of the research instrument. On the other hand, the test- re-test method was used to check the reliability of the instrument. Descriptive statistics and inferential statistics were used as analytical tools. The study was anchored on the communication and diffusion of innovation theory by Rogers, 1962 and Rogers and Everest in 1971. The study revealed that agricultural knowledge gained through radio programs, particularly in the context of herbicides/pesticides application if the main effect of dissemination of agricultural information through radio on crop output. Radio stations, such as BBC Hausa, have a significant positive influence on crop output when tuned in by farmers. However, other radio stations, including FM Poly Mubi, NAS FM Mubi, Voice of America (VOA), and Radio France, had no statistically significant impacts on crop production. Critical role of timing, consistency, program diversity, and accessibility in ensuring the efficacy of radio-based knowledge dissemination were the major challenges faced by farmers regarding radio programs. The study recommended that policymakers and agricultural program developers should consider these results when designing information campaigns to support local farmers in improving crop production outputs.

Suggested Citation

  • Madugu A. J & Kayam A & Joel L. K & Tiddy S. A, 2024. "Effect of Dissemination of Agricultural Information through Radio on Crop Output," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 2273-2286, March.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:3s:p:2273-2286
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    References listed on IDEAS

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    1. Shamim Aryampa & Basant Maheshwari & Elly Sabiiti & Najib L Bateganya & Brian Bukenya, 2019. "Status of Waste Management in the East African Cities: Understanding the Drivers of Waste Generation, Collection and Disposal and Their Impacts on Kampala City’s Sustainability," Sustainability, MDPI, vol. 11(19), pages 1-16, October.
    2. Rogers, Everett M, 1976. "New Product Adoption and Diffusion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(4), pages 290-301, March.
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