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Decoding the Language of Strategy: The Role of Interpersonal Communication in Shaping Organizational Culture

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  • Elizabeth Asomani Obeng

    (School of Communication and Media Studies, University of Education, Winneba, Ghana)

  • Peter Agyekum Boateng

    (École Supérieure Universitaire St. Clements & Commonwealth, Seme-Kpodji, Benin)

  • Comfort Agyekum Boateng

    (Valley View University Hospital, Oyibi, Ghana)

Abstract

This study looks at the impact of interpersonal communication on the culture of an organization, narrowing down to how employees respond to strategic messaging from top management and interpret it in their everyday actions. By means of a systematic review of literature, this study meticulously examines current empirical research via thematic synthesis for better understanding of the subject. The key findings emphasize the need for proper planning in strategic communication, also touches on leadership’s communicative style which affects organizational culture and talks about informal networks as a tool for shaping organizational understanding. In conclusion, this study argues that organizations should clearly articulate their strategic messages in line with their values, leaders should be empathetic in their communications and they should use informal networks to integrate cultures effectively. Practical implications include recommendations regarding strategic communication planning, enhancement of leadership development programs, and cultural sensitivity training. It is recommended that future researchers should overcome the limitations by addressing cultural and contextual variability as well as exploring the impact of emerging digital media tools on organizational dynamics.

Suggested Citation

  • Elizabeth Asomani Obeng & Peter Agyekum Boateng & Comfort Agyekum Boateng, 2024. "Decoding the Language of Strategy: The Role of Interpersonal Communication in Shaping Organizational Culture," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 377-391, February.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:2:p:377-391
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    References listed on IDEAS

    as
    1. Sonali N. Tholia & Mohit Rastogi & Sh Sachin Gupta & Deepak Pandey, 2022. "Role of Interpersonal Communication in Workplace," World Journal of English Language, Sciedu Press, vol. 12(3), pages 1-64, April.
    2. Songbai Liu & Lu Guan, 2020. "Issues of Utilizing Social Networking as an Informal Organizational Communication Channel: Evidence from China," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(4), pages 1-43, December.
    3. Manner Tampubolon & Risma Harati, 2019. "Role of organizational culture, communication and leadership style on job satisfaction," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(5), pages 308-315, September.
    4. Brian J. Galli, 2019. "Barriers to Effective Communication and Stakeholder Management in Project Environments and How to Overcome These Barriers," International Journal of Applied Logistics (IJAL), IGI Global Scientific Publishing, vol. 9(2), pages 39-57, July.
    5. Hogan, Suellen J. & Coote, Leonard V., 2014. "Organizational culture, innovation, and performance: A test of Schein's model," Journal of Business Research, Elsevier, vol. 67(8), pages 1609-1621.
    6. repec:plo:pone00:0241972 is not listed on IDEAS
    7. Yong Suhk Pak & Jong Min Lee, 2023. "Organizational learning platforms for knowledge creation in international joint ventures: the mediating role of formal and informal communication," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 2135-2163, November.
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