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Mediating Effect of Attitude in Internet Shopping Behavior of Consumer in Indonesia

Author

Listed:
  • Vidyarini Dwita

    (Universitas Negeri Padang, Indonesia)

  • Megawati

    (Universitas Negeri Padang, Indonesia)

Abstract

The paper aimed to analyze the influence of perceived risk and intention to purchase online by consideration the mediating effect of attitude among Indonesian consumers. The questionnaire was distributed to 200 respondents who consumed on the online shopping platform before through online survey. This study use structural equitation modelling to test the model analyzed with partial least square. The results indicated a direct influence between perceived risk and intention to purchase online. Along with the direct influence between consumer attitude and intention to purchase online. However, there is no influence between perceived risk with intention to purchase online with consumer attitude as a mediating variable.

Suggested Citation

  • Vidyarini Dwita & Megawati, 2019. "Mediating Effect of Attitude in Internet Shopping Behavior of Consumer in Indonesia," European Journal of Studies in Management and Business, EUROKD, vol. 12, pages 19-27.
    • Handle: RePEc:bco:mbrqaa::v:12:y:2019:p:19-27
    DOI: 10.32038/mbrq.2019.12.02
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    References listed on IDEAS

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    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    3. Close, Angeline G. & Kukar-Kinney, Monika, 2010. "Beyond buying: Motivations behind consumers' online shopping cart use," Journal of Business Research, Elsevier, vol. 63(9-10), pages 986-992, September.
    4. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
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