Communication for the Implementation of ESG Innovations in Bulgarian Small and Medium-Sized Enterprises

Innovations are mainstream for modern business. The responsible innovations carried out in the context of the Concept of Corporate Social Responsibility (CSR) and the closely related ESG concept (Environment, Society, Government) are also increasingly important. In Bulgarian small and medium-sized enterprises, implementing innovations in the ESG framework context still needs improvement. The introduction and implementation of good practices in business management are directly related to adopting actions in harmony with the concept of ESG and realizing socially responsible innovations. Based on empirical research (survey with closed questions) among 350 companies operating in Bulgaria, we will examine their communications and partnerships, the innovations created, and the implementation of good practices related to ESG. The article presents conclusions and recommendations for increasing the understanding of the importance of implementing socially responsible innovations for achieving a sustainable competitive advantage. In general, they can be systematized as the need to promote the adoption of a socially responsible culture of innovation and the creation of communication programs to understand the importance of innovations in harmony with the ESG framework and for their creation and introduction. A communication model is proposed to explain the meaning of ESG and their subsequent creation.