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The Role Of Education In Increasing Market And New Product Development Performance In The Context Of Female Entrepreneurship: The Case Of Croatia

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  • Bojan Moric Milovanovic

    (Institute of Public Finance, Zagreb, Croatia)

Abstract

Female entrepreneurship is a rapidly expanding academic topic in the field of entrepreneurship. Many researchers claim that female entrepreneurship represents a new stream of economic growth because higher inclusion of women in entrepreneurial activities generates new jobs, enables the exploitation of new business opportunities, and provides new perspectives and solutions to managerial, organizational and business problems in general. Therefore, the purpose of this paper is to further explore the impact of gender, experience and education on the entrepreneurial performance. More specifically, by using the linear regression analysis the paper will explore direct and moderating effects of gender, experience and education on the market and new product development in the context of Croatian SMEs. The results of this study did not confirm any positive effects of gender, experience, or education on market development and new product development. Moreover, the results did not confirm the existence of moderation effects between gender and experience on market development, nor on new product development. On the other hand, this study produced a very interesting finding, that the relationship between education and market development, and education and new product development is moderated in such a way that it is stronger for women than for men. This means that business performance, in this case considered as market and new product development, is higher with the increase in level of education among female entrepreneurs. Therefore, these findings provide another layer of evidence to policy makers that tailor-made educational business programs are more than necessary and useful to prepare women for entrepreneurial projects, which in turn brings many benefits to the national economy and society as a whole.

Suggested Citation

  • Bojan Moric Milovanovic, 2023. "The Role Of Education In Increasing Market And New Product Development Performance In The Context Of Female Entrepreneurship: The Case Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 32(2), pages 391-408, december.
    • Handle: RePEc:avo:emipdu:v:32:y:2023:i:2:p:391-408
    DOI: 10.17818/EMIP/2023/2.5
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    References listed on IDEAS

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    1. Elisa Ughetto & Mariacristina Rossi & David Audretsch & Erik E. Lehmann, 2020. "Female entrepreneurship in the digital era," Small Business Economics, Springer, vol. 55(2), pages 305-312, August.
    2. Janice Byrne & Salma Fattoum & Maria Cristina Diaz Garcia, 2019. "Role Models and Women Entrepreneurs: Entrepreneurial Superwoman Has Her Say," Journal of Small Business Management, Taylor & Francis Journals, vol. 57(1), pages 154-184, January.
    3. Gry Agnete Alsos & Elisabet Ljunggren, 1998. "Does The Business Start-Up Process Differ By Gender? - A Longitudinal Study Of Nascent Entrepreneurs," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 6(04), pages 347-367.
    4. Kausik Chaudhuri & Subash Sasidharan & Rajesh Seethamma Natarajan Raj, 2020. "Gender, small firm ownership, and credit access: some insights from India," Small Business Economics, Springer, vol. 54(4), pages 1165-1181, April.
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    More about this item

    Keywords

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    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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