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Role Models and Women Entrepreneurs: Entrepreneurial Superwoman Has Her Say

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  • Janice Byrne
  • Salma Fattoum
  • Maria Cristina Diaz Garcia

Abstract

It is suggested that more “role model” women entrepreneurs are needed. However, the gender gap in entrepreneurship remains. This study analyses the narratives of 51 role model women entrepreneurs to explore how they represent women entrepreneurs and entrepreneurship. We found that in accordance with the contemporary pressure for women to succeed and perform personally and professionally, the voice of the (super)woman doing “individualized entrepreneurial femininity” dominates. The role models narratives obscure race, class, and age barriers; reproduce prevailing gender stereotypes; normalize discriminatory workplace treatment and depict entrepreneurship as an appropriate alternative for working mothers. Implications for policy makers are presented.

Suggested Citation

  • Janice Byrne & Salma Fattoum & Maria Cristina Diaz Garcia, 2019. "Role Models and Women Entrepreneurs: Entrepreneurial Superwoman Has Her Say," Journal of Small Business Management, Taylor & Francis Journals, vol. 57(1), pages 154-184, January.
    • Handle: RePEc:taf:ujbmxx:v:57:y:2019:i:1:p:154-184
    DOI: 10.1111/jsbm.12426
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    Cited by:

    1. Wee Chan Au & Siân Stephens, 2023. "I Am Not Just a Nurse: The Need for a Boundaried Ethic of Care in the Context of Prolific Relationality," Journal of Business Ethics, Springer, vol. 186(3), pages 493-510, September.
    2. Ikenna Franklin EZE & Thobekani LOSE, 2023. "Consequences Of Failure And Challenges Of Small Business In South Africa: A Theoretical Review," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(3), pages 18-32, September.
    3. Paige Clayton, 2024. "Different outcomes for different founders? Local organizational sponsorship and entrepreneurial finance," Small Business Economics, Springer, vol. 62(1), pages 23-62, January.
    4. Ulla Hytti & Päivi Karhunen & Miruna Radu-Lefebvre, 2024. "Entrepreneurial Masculinity: A Fatherhood Perspective," Entrepreneurship Theory and Practice, , vol. 48(1), pages 246-273, January.
    5. Sanae Hobad & Laila Hobad & Abderrazzak Kabbouri, 2023. "Female entrepreneurship and social media in Morocco [L'entrepreneuriat féminin et les médias sociaux au Maroc]," Post-Print hal-03973512, HAL.
    6. Muhammad Farhan Jalil & Azlan Ali & Rashidah Kamarulzaman, 2023. "The influence of psychological capital and social capital on women entrepreneurs’ intentions: the mediating role of attitude," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    7. Bojan Moric Milovanovic, 2023. "The Role Of Education In Increasing Market And New Product Development Performance In The Context Of Female Entrepreneurship: The Case Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 32(2), pages 391-408, december.

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