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Qualidade, Ferramenta Fundamental nos Destinos Turísticos. Implementação em Alojamento Rural

Author

Listed:
  • María de la Cruz del Río-Rama

    (Departamento de Organización de Empresas y Marketing Facultad de Ciencias Empresariales y Turismo, Universidad de Vigo, España)

  • José Álvarez-García

    (Departamento de Economía Financiera y Contabilidad Facultad de Empresa, Finanzas y Turismo, Universidad de Extremadura, España)

  • Biagio Simonetti

    (Department of Law, Economics, Management and Quantitativa Methods (D.E.M.M.) Università Degli Studi del Sannio-Benevento, Italia)

Abstract

O objetivo desta pesquisa é analisar se um dos principais componentes de destinos de turismo rural, estabelecimentos certificados de alojamento rural em Espanha, têm níveis adequados de implementação de qualidade para impulsionar o nascimento e desenvolvimento de destinos turísticos rurais competitivos a nível nacional e internacional com outros destinos. O estudo empírico foi realizado em 221 estabelecimentos de alojamento rural certificados com uma norma nacional de qualidade, específica do sector do turismo. Os resultados mostram que esta norma permite que os estabelecimentos implementem os mecanismos necessários para gerir as áreas-chave da organização de forma adequada a partir de uma abordagem de qualidade. O nível de implementação de cada uma das áreas-chave está perto de 70%, exceto para a gestão de processos que não excede 50%. Além disso, verificou-se que o modo de gestão de áreas-chave influencia positivamente os resultados em clientes, colaboradores, sociedade e resultados chave. No entanto, os dados mostram que os estabelecimentos rurais ainda ainda têm um longo caminho a percorrer em termos de qualidade, a fim de serem um componente-chave de suporte para a administração pública impulsionar o nascimento de Destinos de Turismo Rural.

Suggested Citation

  • María de la Cruz del Río-Rama & José Álvarez-García & Biagio Simonetti, 2017. "Qualidade, Ferramenta Fundamental nos Destinos Turísticos. Implementação em Alojamento Rural," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 44, pages 23-37, March.
    • Handle: RePEc:apd:rper00:y:2017:i:44:id:456
    DOI: 10.59072/rper.vi44.456
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    References listed on IDEAS

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    2. Easton, George S & Jarrell, Sherry L, 1998. "The Effects of Total Quality Management on Corporate Performance: An Empirical Investigation," The Journal of Business, University of Chicago Press, vol. 71(2), pages 253-307, April.
    3. Thomas C. Powell, 1995. "Total quality management as competitive advantage: A review and empirical study," Strategic Management Journal, Wiley Blackwell, vol. 16(1), pages 15-37.
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