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Effect Of Market Orientation On Small Business Perormance In Small Town In Malaysia: An Emprical Study On Malaysian Small Firms

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  • Muhammad Masroor ALAM

    (Universiti Utara Malaysia)

Abstract

Most research on market orientation, and performance was related to big firms. In this study, based on the theoretical framework, a model was developed to investigate the effect of market orientation on business performance in small firms. To test the relationships among the variables, data from 53 small firms in the small town of Chunglun at Sintok, Kedah was used. The findings show that the three components of market orientation are related positive to business performance of small firms. The further analysis also confirmed that customer orientation and competitor orientation are strong predictors of small firm performance. The findings of this study confirm that market orientation behavior also applies to small firms.

Suggested Citation

  • Muhammad Masroor ALAM, 2010. "Effect Of Market Orientation On Small Business Perormance In Small Town In Malaysia: An Emprical Study On Malaysian Small Firms," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-104, May.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:1:p:91-104
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    References listed on IDEAS

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    1. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
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    Cited by:

    1. Currey, Phillip & Nicetic, Oleg, 2021. "Market Orientation in Agricultural Value Chain Development Projects," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 29(2), May.

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    More about this item

    Keywords

    market orientation; Malaysia; small firms; performance;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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