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Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh

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  • Mst. Farjana Rahman

Abstract

This paper analyzed the usages of mobile phone in rural agricultural marketing function. Now a day’s farmers are more conscious about the usages of mobile phone in agricultural activities. This means mobile phone usages consider as an important and integrate part of agricultural marketing function by the rural farmers and marketers. Both primary and secondary data were used in this study. Primary data was collected by using survey questionnaire and the sample size was 80 and collected from Chirirbandar thana of Dinajpur district of Bangladesh and data were analyzed by statistical tools. This paper finally showed that the usages of the cell phone in rural Bangladesh is increasing day by day in the field of agricultural marketing.

Suggested Citation

  • Mst. Farjana Rahman, 2017. "Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Chirirbandar Thana, Dinajpur District, Bangladesh," International Journal of Science and Business, IJSAB International, vol. 1(1), pages 16-32.
    • Handle: RePEc:aif:journl:v:1:y:2017:i:1:p:16-32
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    References listed on IDEAS

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    1. Nava Ashraf & Xavier Giné & Dean Karlan, 2009. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(4), pages 973-990.
    2. Muto, Megumi & Yamano, Takashi, 2009. "The Impact of Mobile Phone Coverage Expansion on Market Participation: Panel Data Evidence from Uganda," World Development, Elsevier, vol. 37(12), pages 1887-1896, December.
    3. Bayes, Abdul, 2001. "Infrastructure and rural development: insights from a Grameen Bank village phone initiative in Bangladesh," Agricultural Economics, Blackwell, vol. 25(2-3), pages 261-272, September.
    4. Ashraf, Nava & Giné, Xavier & Karlan, Dean S., . "AJAE appendix for “Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya”," American Journal of Agricultural Economics APPENDICES, Agricultural and Applied Economics Association, vol. 91(4), pages 1-9.
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    Cited by:

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    3. Yehao Zhang, 2017. "Customer satisfaction comparison between Jingdong and Taobao," International Journal of Science and Business, IJSAB International, vol. 1(3), pages 149-157.

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