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Customer satisfaction comparison between Jingdong and Taobao

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  • Yehao Zhang

Abstract

This study compares the customers satisfaction between two largest online shopping site Jingdong and taobao. Jing Dong (JD) is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China. on the other hand Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group. This study analyzed the customer satisfaction between two largest online shopping site jd and taobao. JD is popular for quality of product and taobao is popular for discount. JD Jing Dong is China’s biggest online direct retailer by net stock volume. JD has the biggest satisfaction framework of any internet business organization in China and Taobao is a Chinese web based shopping site like eBay, Amazon and Rakuten, which is worked in Hangzhou, Zhejiang by Alibaba Group.

Suggested Citation

  • Yehao Zhang, 2017. "Customer satisfaction comparison between Jingdong and Taobao," International Journal of Science and Business, IJSAB International, vol. 1(3), pages 149-157.
    • Handle: RePEc:aif:journl:v:1:y:2017:i:3:p:149-157
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