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Digital Marketing Makes Consumer Closer: An Internet Giant Creating Challenges at Present: A Study on Consumer Perspective During COVID-19

Author

Listed:
  • Ismat Ara Eti

    (Independent University, Bangladesh)

  • Md. Murshedul Bari

    (Daffodil International University, Bangladesh)

Abstract

All businesses approved many tactics where digital marketing is the unsurpassed one that is so flexible, trackable, and accessible and having exclusively placed to reach business ambitions. During the COVID-19 pandemic, incredible challenges faced by many businesses. Consumer awareness and attitude are imperative because it provides a good perception to create content about product or services. So here, digital marketing is light of heaven that has opened up the way to touch consumers. This paper has intentions to illustrate a wide present literature and on what is happening in the business world related to the idea of digital marketing and descriptive analysis is used to examine the practice during COVID-19 pandemic towards business performance. This paper mainly focus on conceptual understanding of digital marketing and is concerned with consumers and also allows the customers to interact with the product by virtue of digital media. The paper is based on secondary data such as many articles, reports, various websites and information on the internet have been reviewed. In this study, We agreed that businesses can genuinely benefit from Digital Marketing such as search engine optimization (SEO), content marketing, social media marketing, e-mail marketing, online advertising. It has converted one of the powerful weapons that make new alignment for all business so firms should plan an aimed attitude formulating planned conclusions.

Suggested Citation

  • Ismat Ara Eti & Md. Murshedul Bari, 2020. "Digital Marketing Makes Consumer Closer: An Internet Giant Creating Challenges at Present: A Study on Consumer Perspective During COVID-19," International Journal of Science and Business, IJSAB International, vol. 4(10), pages 64-76.
    • Handle: RePEc:aif:journl:v:4:y:2020:i:10:p:64-76
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    References listed on IDEAS

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    1. Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
    2. Ismat Ara Eti & Md. Murshedul Bari, 2020. "Theoretical Inspection and Rethink of Marketing Mix," International Journal of Science and Business, IJSAB International, vol. 4(10), pages 77-87.
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    Cited by:

    1. Besar Ibrahim Mohammed, 2020. "E-Banking in United Arab Emirates: Understanding the Innovation and the Impact of Its Adoption," International Journal of Science and Business, IJSAB International, vol. 4(12), pages 62-68.

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