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Partnership Of Trade And Manufacturers In The Development Of Trademarks

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  • Sokolov Miladinovic, Svetlana
  • Cuzovic, Djordje

Abstract

Trademarks are increasingly gaining in importance in modern business conditions, as evidenced by an increased market share of products with the trademark in some countries. Development of trademarks requires cooperation between manufacturers and trade. The research subject of this paper focuses on trademarks, as a result of a partnership between trade and manufacturers. The starting hypothesis in this paper is that the development of a trademark has its advantages both for manufacturers and for the trade. This hypothesis will be tested on the basis of available theoretical and empirical data on the development of trademarks, through a partnership between trade and manufacturers.

Suggested Citation

  • Sokolov Miladinovic, Svetlana & Cuzovic, Djordje, . "Partnership Of Trade And Manufacturers In The Development Of Trademarks," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(4), pages 1-12.
    • Handle: RePEc:ags:sereko:241030
    DOI: 10.22004/ag.econ.241030
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    References listed on IDEAS

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    1. Narasimhan, Chakravarthi & Wilcox, Ronald T, 1998. "Private Labels and the Channel Relationship: A Cross-Category Analysis," The Journal of Business, University of Chicago Press, vol. 71(4), pages 573-600, October.
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