Decoy Effect and Student Preference with regard to USB Flash Drives
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References listed on IDEAS
- Huber, Joel & Payne, John W & Puto, Christopher, 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, Oxford University Press, vol. 9(1), pages 90-98, June.
- repec:cup:judgdm:v:8:y:2013:i:2:p:136-149 is not listed on IDEAS
- Wedell, Douglas H. & Pettibone, Jonathan C., 1996. "Using Judgments to Understand Decoy Effects in Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(3), pages 326-344, September.
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