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Factors Influencing Early Adoption Of New Food Products In Louisiana And Southeast Texas

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  • McLean-Meyinsse, Patricia E.

Abstract

The study uses the chi-square contingency test for independence and an ordered probit model to examine the relationships between early adoption of new food products and primary grocery shoppers' geographic, demographic, and socioeconomic characteristics (GDS). The results suggest that GDS variables affect early adoption. Specifically, early adopters are likely to be women, about 42 years old, living in three-person households, college educated, Catholics, Caucasians, and have household income of at least $50,000.

Suggested Citation

  • McLean-Meyinsse, Patricia E., 1997. "Factors Influencing Early Adoption Of New Food Products In Louisiana And Southeast Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-10, October.
    • Handle: RePEc:ags:jlofdr:27210
    DOI: 10.22004/ag.econ.27210
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    References listed on IDEAS

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