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Information And The Adoption Of Precision Farming Technologies

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  • McBride, William D.
  • Daberkow, Stan G.

Abstract

Precision farming technologies have been commercially available since the early 1990s, but the pace of adoption among U.S. farmers has been modest. This study examines the relationship between the adoption of diagnostic and application techniques of precision farming and sources of information available to farmers about precision farming. The model used in the analysis accounts for sources of self-selection in the adoption process that could bias the results. Results indicate interpersonal information sources have increased adoption relative to information from the mass media, and the private sector has been the driving force behind the diffusion of precision farming. Information from crop consultants and input suppliers has had the greatest impact on the adoption of precision farming technologies. These sources likely provide the greatest technical expertise about precision farming, and thus are better equipped to ease the significant human capital requirement of precision farming technologies.

Suggested Citation

  • McBride, William D. & Daberkow, Stan G., 2003. "Information And The Adoption Of Precision Farming Technologies," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 21(01), pages 1-18.
    • Handle: RePEc:ags:jloagb:14671
    DOI: 10.22004/ag.econ.14671
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    1. Fernandez-Cornejo, Jorge & Daberkow, Stan G. & McBride, William D., 2001. "Decomposing The Size Effect On The Adoption Of Innovations: Agrobiotechnology And Precision Farming," 2001 Annual meeting, August 5-8, Chicago, IL 20527, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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