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Farmers of the Future: Market Segmentation and Buying Behavior


  • Boehlje, Michael
  • Doehring, Todd
  • Sonka, Steven T.


Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.

Suggested Citation

  • Boehlje, Michael & Doehring, Todd & Sonka, Steven T., 2005. "Farmers of the Future: Market Segmentation and Buying Behavior," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 8(03).
  • Handle: RePEc:ags:ifaamr:8136

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    References listed on IDEAS

    1. Michael Boehlje, 1999. "Structural Changes in the Agricultural Industries: How Do We Measure, Analyze and Understand Them?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1028-1041.
    2. Hoppe, Robert A. & MacDonald, James M., 2001. "America's Diverse Family Farms: Assorted Sizes, Types, and Situations," Agricultural Information Bulletins 33767, United States Department of Agriculture, Economic Research Service.
    3. Michael Boehlje, 1992. "Alternative models of structural change in agriculture and related industries," Agribusiness, John Wiley & Sons, Ltd., vol. 8(3), pages 219-231.
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    Cited by:

    1. Gunderson, Michael A., 2006. "Understanding How Farmers Evaluate and Value Services," 2006 Annual meeting, July 23-26, Long Beach, CA 21289, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).


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