Quantifying Strategic Choice Along the Vertical Coordination Continuum
The qualitative and quantitative results of a study undertaken to test a decision framework firms might consider in choosing a vertical coordination strategy are presented. The posited five-step decision making process tested that a change in coordination strategy would occur if and only if a "yes" decision was made at each step. The results reported as case-based frequencies and as a discriminate analysis function provide strong support for the study's research propositions. The ability of an alternative to reduce the costliness of a coordination error and the acceptability of the risk/return tradeoff were critical to the willingness of a sample of producers to change coordination strategy. Implementability was significant, but not to the same extent as costliness of a coordination error or acceptability of the risk/return tradeoff.
Volume (Year): 06 (2003)
Issue (Month): 03 ()
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- Peterson, H. Christopher & Wysocki, Allen F. & Harsh, Stephen B., 2001.
"Strategic Choice Along The Vertical Coordination Continuum,"
International Food and Agribusiness Management Review,
International Food and Agribusiness Management Association (IAMA), vol. 4(02).
- Peterson, H. Christopher & Wysocki, Allen F., 1998. "Strategic Choice Along The Vertical Coordination Continuum," Staff Papers 11651, Michigan State University, Department of Agricultural, Food, and Resource Economics.
- Williamson, Oliver E, 1973. "Markets and Hierarchies: Some Elementary Considerations," American Economic Review, American Economic Association, vol. 63(2), pages 316-25, May.
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