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Marketing Oregon Grass Seed in China: A Two-Decade View

Author

Listed:
  • Durham, Catherine A.
  • Johnson, Aaron J.
  • Vega-H, Esteban

Abstract

China is a market of great interest to the agricultural and agribusiness industries, but many firms have reported difficulties in establishing themselves there. A closer look at the approaches used by a successful industry will help other industries and firms prepare themselves for the Chinese market. This study provides a historical look at a market development program undertaken by a trade association, and includes a discussion of domestic participants' perceptions about its impacts and about doing business in China. Two key characteristics of their success are a long-term commitment and training.

Suggested Citation

  • Durham, Catherine A. & Johnson, Aaron J. & Vega-H, Esteban, 2003. "Marketing Oregon Grass Seed in China: A Two-Decade View," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(4), pages 1-17.
    • Handle: RePEc:ags:ifaamr:34385
    DOI: 10.22004/ag.econ.34385
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    File URL: https://ageconsearch.umn.edu/record/34385/files/0604du01.pdf
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    References listed on IDEAS

    as
    1. Grigsby, S. Elaine & Dixit, Praveen M., 1986. "Alternative Export Strategies And U.S. Agricultural Policies For Grains And Oilseeds, 1950-83," Staff Reports 277896, United States Department of Agriculture, Economic Research Service.
    2. Standifird, Stephen S. & Marshall, R. Scott, 2000. "The transaction cost advantage of guanxi-based business practices," Journal of World Business, Elsevier, vol. 35(1), pages 21-42, April.
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    Cited by:

    1. Catherine A. Durham & Esteban Vega-Hidalgo, 2006. "Technical assistance and trade servicing to increase overseas demand for grass seed," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 281-295.

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