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Consumer Perceptions Of Trout As A Food Item

Author

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  • Foltz, John C.
  • Dasgupta, Siddhartha
  • Devadoss, Stephen

Abstract

The impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.

Suggested Citation

  • Foltz, John C. & Dasgupta, Siddhartha & Devadoss, Stephen, 1999. "Consumer Perceptions Of Trout As A Food Item," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(1), pages 1-19.
    • Handle: RePEc:ags:ifaamr:34345
    DOI: 10.22004/ag.econ.34345
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    References listed on IDEAS

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    2. Halbrendt, Catherine K. & Wirth, Ferdinand F. & Vaughn, Gerald F., 1991. "Conjoint Analysis Of The Mid-Atlantic Food-Fish Market For Farm-Raised Hybrid Striped Bass," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 23(1), pages 1-9, July.
    3. Hsiang-tai Cheng & Oral Capps, 1988. "Demand Analysis of Fresh and Frozen Finfish and Shellfish in the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(3), pages 533-542.
    4. Halbrendt, C.K. & Wirth, F.F. & Vaughn, G.F., 1991. "Conjoint Analysis of the Mid-Atlantic Food-Fish Market for Farm-Raised Hybrid Striped Bass," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 23(1), pages 155-163, July.
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    Cited by:

    1. Dasgupta, Siddhartha & Foltz, John C. & Jacobsen, Bonnie, 2000. "Trout Steaks: Consumer Perceptions Of A New Food Item," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(3), pages 1-12, November.
    2. Lee, Young-Jae & Kennedy, P. Lynn, 2013. "Quantity And Exchange Rate Effects On U.S. Trout Prices," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 142133, Southern Agricultural Economics Association.

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