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Profiling Consumer Trend-setters in the Canadian Healthy-foods Market

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  • West, Gale E.
  • Larue, Bruno

Abstract

The agri-food industry faces new challenges as consumer demand for new, healthier foods increases. Media headlines frequently mention health benefits from certain foods and food components, and consumers are more health conscious because they are aging. They realize their food choices can reduce their risk of developing chronic illnesses such as cancer and heart disease. The competitive advantages for firms who are the first to bring their food innovations to market will depend in part on the efficacy of their marketing strategies. Firms that can identify and target those consumers who are most interested in trying new foods with enhanced functional health properties will likely be the most successful. This paper identifies attitudinal and sociodemographic characteristics that influence a consumer’s desire to be among the first to try innovative functional foods.

Suggested Citation

  • West, Gale E. & Larue, Bruno, 2004. "Profiling Consumer Trend-setters in the Canadian Healthy-foods Market," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 5, pages 1-18, March.
    • Handle: RePEc:ags:cafric:45739
    DOI: 10.22004/ag.econ.45739
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    References listed on IDEAS

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    1. Gale E. West & Carole Gendron & Bruno Larue & Rémy Lambert, 2002. "Consumers’ Valuation of Functional Properties of Foods: Results from a Canada-wide Survey," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 50(4), pages 541-558, December.
    2. Jensen, Helen H. & Kesavan, T., 1991. "Sources of Information, Consumer Attitudes on Nutrition and Consumption of Dairy Products," Staff General Research Papers Archive 630, Iowa State University, Department of Economics.
    3. Freimuth, V.S. & Hammond, S.L. & Stein, J.A., 1988. "Health advertising: Prevention for profit," American Journal of Public Health, American Public Health Association, vol. 78(5), pages 557-561.
    4. Bruno Larue & Gale E. West & Carole Gendron & Rémy Lambert, 2004. "Consumer response to functional foods produced by conventional, organic, or genetic manipulation," Agribusiness, John Wiley & Sons, Ltd., vol. 20(2), pages 155-166.
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    1. Stavroula Malla & Jill E. Hobbs & Eric K. Sogah, 2016. "Estimating the Potential Benefits of New Health Claims in Canada: The Case of Soluble Fiber and Soy Protein," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(2), pages 173-197, June.

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