Profiling Consumer Trend-setters in the Canadian Healthy-foods Market
The agri-food industry faces new challenges as consumer demand for new, healthier foods increases. Media headlines frequently mention health benefits from certain foods and food components, and consumers are more health conscious because they are aging. They realize their food choices can reduce their risk of developing chronic illnesses such as cancer and heart disease. The competitive advantages for firms who are the first to bring their food innovations to market will depend in part on the efficacy of their marketing strategies. Firms that can identify and target those consumers who are most interested in trying new foods with enhanced functional health properties will likely be the most successful. This paper identifies attitudinal and sociodemographic characteristics that influence a consumerâ€™s desire to be among the first to try innovative functional foods.
Volume (Year): (2004)
Issue (Month): 05 ()
|Contact details of provider:|| Web page: http://caes.usask.ca/papers/cafri/index.php|
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- anonymous, 1982. "Communications," Management Science, INFORMS, vol. 28(12), pages 1471-1475, December.
- Jensen, Helen H. & Kesavan, T., 1991.
"Sources of Information, Consumer Attitudes on Nutrition and Consumption of Dairy Products,"
Staff General Research Papers
630, Iowa State University, Department of Economics.
- Jensen, Helen H. & Kesavan, T., 1993. "Sources of Information, Consumer Attitudes on Nutrition, and Consumption of Dairy Products," Staff General Research Papers 642, Iowa State University, Department of Economics.
- anonymous, 1982. "Communication," Management Science, INFORMS, vol. 28(11), pages 1350-1351, November.
- anonymous, 1982. "Communication," Management Science, INFORMS, vol. 28(3), pages 337-337, March.
When requesting a correction, please mention this item's handle: RePEc:ags:cafric:45739. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.