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Effect of entrepreneur personality and social network sites on innovation performance: evidence from Indonesia

Author

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  • Riptanti, Erlyna Wida
  • Harisudin, Mohamad
  • Kusnandar
  • Khomah, Isti
  • Setyowati, Nuning

Abstract

Purpose. This study aims to determine whether entrepreneurial characteristics and social network sites affect innovation performance of millennial farmers in Central Java, with dynamic capability as a mediation variable. Methodology / approach. A case study of millennial farmers in Central Java was conducted with a sample of 135 respondents. The samples were selected using a purposive sampling technique, they have been in agricultural businesses for at least two years, and registered as millennial farmers ambassadors. The method of data analysis was Structural Equation Modeling, with Partial Least Squares serving as the analytical tool. Results. The results showed that demographics and social network sites of entrepreneur had no direct effect on innovation performance, while personality showed a significant effect. Dynamic capability variable moderately mediated between personality and innovation performance indirectly. A successful millennial farmer on innovation must have a strong entrepreneurial character. A strong entrepreneurial mindset is necessary for effective business management. Self-confidence, willingness to take risks, a grand vision, and superior creativity are required to achieve dynamic capability in driving change and innovation within the business. Millennial farmers must also think and act dynamically following technological developments and changing business environments. Originality / scientific novelty. The novelty lies in the exploration of innovation performance of millennial farmers, which has not been extensively examined. Although several studies have been conducted previously, the investigation into millennial farmers in Indonesia imparts a distinctive characteristic. Millennial farmers represent the future generation in the agricultural sector, but their contribution to the economy is decreasing. Previous studies tested social network sites and entrepreneurial personality in separate studies. However, this study examines social network sites as external factors and entrepreneur personality and demographics as internal factors that influencing innovation performance. This is done to provide a more comprehensive picture of the factors that drive innovation performance. Therefore, examining their innovation performance comprehensively aims to understand the affecting factors and take action for improvements. Testing and categorising the effect of dynamic capability as a mediating variable also enriched early studies. Practical value / implications. The results provided a scholarly contribution by enriching the discourse on entrepreneurship and its effect on business performance. This research is useful for millennial farmers to win the competition and strengthen their competitive advantage.

Suggested Citation

  • Riptanti, Erlyna Wida & Harisudin, Mohamad & Kusnandar & Khomah, Isti & Setyowati, Nuning, 2024. "Effect of entrepreneur personality and social network sites on innovation performance: evidence from Indonesia," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 10(01), March.
    • Handle: RePEc:ags:areint:341561
    DOI: 10.22004/ag.econ.341561
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