Advancing the Field of Social Marketing Through the Lens of Group Dynamics: An Overview and Research Agenda
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DOI: 10.31703/ger.2019(IV-III).01
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References listed on IDEAS
- Hudson, Laurel Anderson & Ozanne, Julie L, 1988. "Alternative Ways of Seeking Knowledge in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 508-521, March.
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More about this item
Keywords
Social Marketing; Behavioral Changes; Attitudinal Reconstruction;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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