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Customer Involvement in the Game Development Process

Author

Listed:
  • Kaja Prystupa-Rządca

    (Department of Management, Kozminski University)

  • Justyna Starostka

    (Department of Management, Kozminski University)

Abstract

The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies.

Suggested Citation

  • Kaja Prystupa-Rządca & Justyna Starostka, 2015. "Customer Involvement in the Game Development Process," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 11(3), pages 43-66.
    • Handle: RePEc:aae:journl:v:11:y:2015:i:3:p:43-66
    DOI: 10.7341/20151133
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    References listed on IDEAS

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    5. Marc Bogdanowicz & Giuditta de Prato & Daniel Nepelski & Jean-Paul Simon & Wainer Lusoli, 2010. "Born Digital / Grown Digital: Assessing the Future Competitiveness of the EU Video Games Software Industry," JRC Research Reports JRC60711, Joint Research Centre.
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