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Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product

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  1. repec:cup:judgdm:v:6:y:2011:i:5:p:409-412 is not listed on IDEAS
  2. Vaishali Hemant Pardeshi & Vandana Khanna, 2021. "Factors influencing online apparel shopping orientation among women in Mumbai," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 163-174, December.
  3. Joana César Machado & Beatriz Fonseca & Carla Martins, 2021. "Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 152-170, March.
  4. Li, Xi & Dahana, Wirawan Dony & Li, Tongmao & Yuan, Jingbo, 2021. "Behavioral changes of multichannel customers: Their persistence and influencing factors," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  5. Steininger, Dennis M. & Gatzemeier, Simon, 2019. "Digitally forecasting new music product success via active crowdsourcing," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 167-180.
  6. Lin, Lily & Hoegg, JoAndrea & Aquino, Karl, 2018. "When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions," Journal of Retailing, Elsevier, vol. 94(3), pages 296-311.
  7. Sauer, Matthias, 2014. "Cue-recognition effects in the assessment of movie trailers," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 376-382.
  8. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
  9. Ana Suárez-Vázquez & José Quevedo, 2015. "Analyzing superstars’ power using support vector machines," Empirical Economics, Springer, vol. 49(4), pages 1521-1542, December.
  10. Bart Bronnenberg & Sanjay Dhar & Jean-Pierre Dubé, 2011. "Endogenous sunk costs and the geographic differences in the market structures of CPG categories," Quantitative Marketing and Economics (QME), Springer, vol. 9(1), pages 1-23, March.
  11. Tae-Im Han & Dooyoung Choi, 2019. "Fashion Brand Love: Application of a Cognition–Affect–Conation Model," Social Sciences, MDPI, vol. 8(9), pages 1-14, September.
  12. Hassan Saberi & Abbas Rezazadeh Karsalari, 2014. "The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(2), pages 117-126, April.
  13. Javalgi, Rajshekhar (Raj) G. & Deligonul, Seyda & Ghosh, Amit K. & Lambert, Douglas M. & Cavusgil, S. Tamer, 2010. "Foreign market entry mode behavior as a gateway to further entries: The NAFTA experience," International Business Review, Elsevier, vol. 19(3), pages 209-222, June.
  14. Aparna Sundar & Edita S. Cao, 2020. "Punishing Politeness: The Role of Language in Promoting Brand Trust," Journal of Business Ethics, Springer, vol. 164(1), pages 39-60, June.
  15. Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.
  16. de Burgh-Woodman, Helene & Brace-Govan, Jan, 2006. "What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities," MPRA Paper 25385, University Library of Munich, Germany, revised 28 Dec 2006.
  17. Guercini, Simone & Milanesi, Matilde, 2020. "Heuristics in international business: A systematic literature review and directions for future research," Journal of International Management, Elsevier, vol. 26(4).
  18. Yu-Shan Chen & Chang-Liang Lin & Ching-Hsun Chang, 2014. "The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2411-2425, September.
  19. Pousttchi, Key & Wiedemann, Dietmar Georg, 2006. "A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research," MPRA Paper 2925, University Library of Munich, Germany.
  20. Mohammad Shariq & Bilal Mustafa Khan & Aftab Haider Rizvi, 2014. "An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category," Jindal Journal of Business Research, , vol. 3(1-2), pages 121-136, June.
  21. Debanjan Mitra & Peter N. Golder, 2006. "How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries," Marketing Science, INFORMS, vol. 25(3), pages 230-247, 05-06.
  22. repec:hur:ijaraf:v:4:y:2014:i:2:p:121-130 is not listed on IDEAS
  23. Volker Thoma & Alwyn Williams, 2013. "The devil you know: The effect of brand recognition and product ratings on consumer choice," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(1), pages 34-44, January.
  24. Avi Goldfarb & Qiang Lu & Sridhar Moorthy, 2009. "Measuring Brand Value in an Equilibrium Framework," Marketing Science, INFORMS, vol. 28(1), pages 69-86, 01-02.
  25. Serenko, Alexander & Bontis, Nick, 2011. "What's familiar is excellent: The impact of exposure effect on perceived journal quality," Journal of Informetrics, Elsevier, vol. 5(1), pages 219-223.
  26. Ben R. Newell, 2011. "Recognising the recognition heuristic for what it is (and what it's not)," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(5), pages 409-412, July.
  27. Ojo, James Olanipekun & Kesinro, Olalekan Rasheed, 2017. "An Empirical Analysis of Dominant Awareness Levels as Catalyst for Consumer Loyalty in the Automotive Lubricants Industry of Lagos State Nigeria," Noble International Journal of Business and Management Research, Noble Academic Publsiher, vol. 1(7), pages 118-122, July.
  28. Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
  29. Melis, Kristina & Campo, Katia & Lamey, Lien & Breugelmans, Els, 2016. "A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?," Journal of Retailing, Elsevier, vol. 92(3), pages 268-286.
  30. Otterbring, Tobias & Wästlund, Erik & Gustafsson, Anders, 2016. "Eye-tracking customers' visual attention in the wild: Dynamic gaze behavior moderates the effect of store familiarity on navigational fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 165-170.
  31. Artur Wolak & Kamil Fijorek & Grzegorz Zając, 2020. "Professional Car Drivers’ Attitudes toward Technical, Marketing and Environmental Characteristics of Engine Oils: A Survey Study," Energies, MDPI, vol. 13(8), pages 1-14, April.
  32. Jin-Long Chen, 2023. "Effect of Perceived Quality of Green Brands on Road Race Participants’ Green Word of Mouth and Mediating Roles of Satisfaction with and Trust in Green Brands," Sustainability, MDPI, vol. 15(17), pages 1-14, August.
  33. Martínez, Eva & Montaner, Teresa & Pina, José M., 2009. "Brand extension feedback: The role of advertising," Journal of Business Research, Elsevier, vol. 62(3), pages 305-313, March.
  34. Richa Joshi & Rajan Yadav, 2018. "Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity," Paradigm, , vol. 22(2), pages 125-142, December.
  35. Celedon, Paulina & Milberg, Sandra & Sinn, Francisca, 2013. "Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?," Journal of Business Research, Elsevier, vol. 66(10), pages 1780-1786.
  36. Nazifi, Amin & Murdy, Samantha & Marder, Ben & Gäthke, Jana & Shabani, Bardia, 2021. "A Bit(coin) of happiness after a failure: An empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool," Journal of Business Research, Elsevier, vol. 124(C), pages 494-505.
  37. Francisca Sinn & Sandra Milberg & Leonardo Epstein & Ronald Goodstein, 2007. "Compromising the compromise effect: Brands matter," Marketing Letters, Springer, vol. 18(4), pages 223-236, December.
  38. Lee, Michael Shyue Wai & Conroy, Denise & Motion, Judith, 2012. "Brand avoidance, genetic modification, and brandlessness," Australasian marketing journal, Elsevier, vol. 20(4), pages 297-302.
  39. Khalid Jamil & Muhammad Asghar Ali & Ahsan Iqbal, 2017. "Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistan," Journal of Social and Development Sciences, AMH International, vol. 8(3), pages 40-45.
  40. Alexander Nagel & Philipp Sandner, 2015. "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 93-112.
  41. Lars Bergkvist & Charles R. Taylor, 2016. "Leveraged marketing communications: a framework for explaining the effects of secondary brand associations," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 157-175, December.
  42. Das, Gopal, 2014. "Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 561-569.
  43. Otterbring, Tobias, 2021. "Peer presence promotes popular choices: A “Spicy†field study on social influence and brand choice," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  44. Dragan Miljkovic & Daniel Mostad, 2007. "Obesity and low-carb diets in the united states: A herd behavior model," Agribusiness, John Wiley & Sons, Ltd., vol. 23(3), pages 421-434.
  45. Cornelius, Britta & Natter, Martin & Faure, Corinne, 2010. "How storefront displays influence retail store image," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 143-151.
  46. Hongfei Li & Jing Peng & Xinxin Li & Jan Stallaert, 2023. "When More Can Be Less: The Effect of Add-On Insurance on the Consumption of Professional Services," Information Systems Research, INFORMS, vol. 34(1), pages 363-382, March.
  47. Homburg, Christian & Klarmann, Martin & Schmitt, Jens, 2010. "Brand awareness in business markets: When is it related to firm performance?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 201-212.
  48. Obasan, Kehinde. A, 2012. "Organizational Culture and Its Corporate Image: A Model Juxtaposition," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(1), pages 121-132, March.
  49. Cheng-Jong Lee, 2014. "Effects of sport mega-events on city brand awareness and image: using the 2009 world games in Kaohsiung as an example," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(3), pages 1243-1256, May.
  50. Ali A. Yassine & Luke A. Wissmann, 2007. "The Implications of Product Architecture on the Firm," Systems Engineering, John Wiley & Sons, vol. 10(2), pages 118-137, June.
  51. Ly Thi Minh Pham & Hong Nga Do & Tuan Minh Phung, 2016. "The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2016(5), pages 14-30.
  52. Thamaraiselvan Natarajan & Daniel Inbaraj Jublee & Dharun Lingam Kasilingam & Gladys Stephen, 2018. "The moderating role of social themes in cause-related marketing advertisements," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 433-454, December.
  53. Chandon, Jean-Louis & Laurent, Gilles & Lambert-Pandraud, Raphaëlle, 2022. "Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list," Journal of Business Research, Elsevier, vol. 145(C), pages 468-481.
  54. Ricarda Schauerte & Stéphanie Feiereisen & Alan J. Malter, 2021. "What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 263-293, June.
  55. Ha, Kyoungnam Catherine & Song, Reo & Erickson, Gary, 2021. "Multidimensional brand equity and asymmetric risk," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 593-614.
  56. Huddleston, Patricia T. & Behe, Bridget K. & Driesener, Carl & Minahan, S., 2018. "Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 85-93.
  57. Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
  58. Koushyar Rajavi & Tarun Kushwaha & Jan-Benedict E M Steenkamp, 2019. "In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 651-670.
  59. Kalogianni, Irini Tzimitra & Kamenidou, Irene & Priporas, Konstantinosvasilios & Tziakas, Vasilis, 2002. "Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 3(1), pages 1-14, January.
  60. Nina Angelovska & Sasho Josimovski, 2021. "Application of gamification as a driver for better business performances: case of Grouper," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(1), pages 132-145.
  61. Nina Angelovska & Sasho Josimovski, 2021. "Application of gamification as a driver for better business performances: case of Grouper," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(1), pages 132-145.
  62. Holger Müller & Eike Kroll & Bodo Vogt, 2012. "Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings," Marketing Letters, Springer, vol. 23(1), pages 73-92, March.
  63. repec:cup:judgdm:v:8:y:2013:i:1:p:34-44 is not listed on IDEAS
  64. Jesús Collado Agudo & Patricia Martínez García de Leaniz & Ángel Herrero Crespo & Raquel Gómez-López, 2021. "Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions," Sustainability, MDPI, vol. 13(22), pages 1-15, November.
  65. Yu-Che Wang & Kuei-Chu Hsu & Sheng-Hsun Hsu & Po-An J.J. Hsieh, 2009. "Constructing an index for brand equity: a hospital example," The Service Industries Journal, Taylor & Francis Journals, vol. 31(2), pages 311-322, January.
  66. Cynthia Gyamfi & Richard Denanyoh & Sylvester Gyan, 2013. "Ghanaian Consumers of Mobile Phones: Is the Preference Local or Foreign?," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 1(3), pages 67-76.
  67. Mohamed Ali Barakat Ali, 2020. "Factors Affecting Customers Loyalty to Mobile Services Companies’ Brands," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(2), pages 1-85, July.
  68. Huang, Zhuowei (Joy) & Cai, Liping A., 2015. "Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests," Tourism Management, Elsevier, vol. 46(C), pages 431-443.
  69. Alireza Nalchi Kashi, 2013. "Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands," Global Business Review, International Management Institute, vol. 14(4), pages 587-600, December.
  70. Lenka Cervova & Jitka Vavrova, 2021. "Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia," Economies, MDPI, vol. 9(4), pages 1-12, November.
  71. Das, Gopal, 2014. "Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 284-292.
  72. Ashraf, Nava & Jack, B. Kelsey & Kamenica, Emir, 2013. "Information and subsidies: Complements or substitutes?," Journal of Economic Behavior & Organization, Elsevier, vol. 88(C), pages 133-139.
  73. Tien Son Nguyen & Jen-Ming Chen & Shih-Hsien Tseng & Li-Fen Lin, 2023. "Key Factors for a Successful OBM Transformation with DEMATEL–ANP," Mathematics, MDPI, vol. 11(11), pages 1-18, May.
  74. Szőcs Attila & Berács József, 2015. "A Causal Model of Consumer-Based Brand Equity," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 3(1), pages 5-26, December.
  75. Els Breugelmans & Marleen Hermans & Manfred Krafft & Mirja Kroschke & Felix Lehmkuhle & Murali Mantrala, 2024. "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 217-238, January.
  76. Saini, Yvonne K. & Lynch, John G., 2016. "The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 702-705.
  77. Brodie, Roderick J. & Whittome, James R.M. & Brush, Gregory J., 2009. "Investigating the service brand: A customer value perspective," Journal of Business Research, Elsevier, vol. 62(3), pages 345-355, March.
  78. Ibrahim Halil Efendioglu & Yakup Durmaz, 2022. "The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users," Papers 2209.13596, arXiv.org.
  79. Xu, Yunjie (Calvin) & Kim, Hee-Woong, 2008. "Order Effect and Vendor Inspection in Online Comparison Shopping," Journal of Retailing, Elsevier, vol. 84(4), pages 477-486.
  80. Ana Suarez-Vazquez & Elena Montañés-Roces, 2017. "Superstars Power, Mining the Paths to Stars’ Persuasion," Computational Economics, Springer;Society for Computational Economics, vol. 49(1), pages 67-81, January.
  81. Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).
  82. Dan Ke & Anran Chen & Chenting Su, 2016. "Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system," Electronic Commerce Research, Springer, vol. 16(2), pages 189-216, June.
  83. Ching-Hsun Chang & Yu-Shan Chen, 2014. "Managing green brand equity: the perspective of perceived risk theory," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(3), pages 1753-1768, May.
  84. van Ittersum, Koert & Candel, Math J. J. M. & Meulenberg, Matthew T. G., 2003. "The influence of the image of a product's region of origin on product evaluation," Journal of Business Research, Elsevier, vol. 56(3), pages 215-226, March.
  85. Bart Bronnenberg, 2008. "Brand competition in CPG industries: Sustaining large local advantages with little product differentiation," Quantitative Marketing and Economics (QME), Springer, vol. 6(1), pages 79-107, March.
  86. Cristina Calvo-Porral & Paulino Montes-Solla, 2013. "Drivers of Value In The Beer Market: Comparing an Imported And A National Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 19-46.
  87. Giacalone, Davide & Jaeger, Sara R., 2016. "Better the devil you know? How product familiarity affects usage versatility of foods and beverages," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 120-138.
  88. Teresa Ruão & Sandra Marinho & Sara Balonas & Ana Duarte Melo & Ana Isabel Lopes, 2016. "Brand Management at a Local Scale: A Case of ‘Ghost Awareness’," Corporate Reputation Review, Palgrave Macmillan, vol. 19(2), pages 179-193, April.
  89. Daisung Jang & Do-Yeong Kim, 2013. "Seeing Something New," SAGE Open, , vol. 3(3), pages 21582440135, August.
  90. Kimberly Rios & Stacey Finkelstein & Jennifer Landa, 2015. "Is There a “Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products," Journal of Business Ethics, Springer, vol. 130(1), pages 171-180, August.
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