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Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication

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  • Macdonald, Emma K.
  • Sharp, Byron M.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-3YS39B5-2/2/56f7ecb10399f0df87fb2d7938e235ae
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 48 (2000)
    Issue (Month): 1 (April)
    Pages: 5-15

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    Handle: RePEc:eee:jbrese:v:48:y:2000:i:1:p:5-15

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    Web page: http://www.elsevier.com/locate/jbusres

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    References

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    1. Hoyer, Wayne D & Brown, Steven P, 1990. " Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, University of Chicago Press, vol. 17(2), pages 141-48, September.
    2. Hoyer, Wayne D, 1984. " An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, University of Chicago Press, vol. 11(3), pages 822-29, December.
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    Cited by:
    1. Sahay, Arvind, . "A Customer Oriented Approach To Identifying Competitive Advantage," IIMA Working Papers WP2013-05-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. Emmanuel Selase Asamoah & Miloslava Chovancová, 2011. "An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing," Ekonomika a Management, University of Economics, Prague, vol. 2011(1).
    3. Kalogianni, Irini Tzimitra & Kamenidou, Irene & Priporas, Konstantinosvasilios & Tziakas, Vasilis, 2002. "Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 3(1), January.
    4. Volker Thoma & Alwyn Williams, 2013. "The devil you know: The effect of brand recognition and product ratings on consumer choice," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(1), pages 34-44, January.
    5. Rundle-Thiele, Sharyn & Paladino, Angela & Apostol Jr., Sergio Antonio G., 2008. "Lessons learned from renewable electricity marketing attempts: A case study," Business Horizons, Elsevier, vol. 51(3), pages 181-190.
    6. Paulo Lencastre & Ana Côrte-Real, 2009. "A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA," Working Papers de Gestão (Management Working Papers) 11, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
    7. Mollen, Anne & Wilson, Hugh, 2010. "Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives," Journal of Business Research, Elsevier, vol. 63(9-10), pages 919-925, September.

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