Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity
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DOI: 10.1177/0971890718787903
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References listed on IDEAS
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- Richa Joshi & Rajan Yadav, 2021. "Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach," Vision, , vol. 25(4), pages 439-447, December.
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Keywords
Brand equity; brand extension; mediation; parent brand reputation;All these keywords.
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