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The impact of parent brand attribute associations and affect on brand extension evaluation

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  • Bhat, Sobodh
  • Reddy, Srinivas K.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-43MB9H1-1/2/554cce6feead140e1285ab29ed936c72
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 53 (2001)
    Issue (Month): 3 (September)
    Pages: 111-122

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    Handle: RePEc:eee:jbrese:v:53:y:2001:i:3:p:111-122

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Holbrook, Morris B & Batra, Rajeev, 1987. " Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, University of Chicago Press, vol. 14(3), pages 404-20, December.
    2. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. " Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 185-93, September.
    3. Tauber, Edward M., 1981. "Brand franchise extension: New product benefits from existing Brand Names," Business Horizons, Elsevier, vol. 24(2), pages 36-41.
    4. Hoyer, Wayne D, 1984. " An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, University of Chicago Press, vol. 11(3), pages 822-29, December.
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    Cited by:
    1. Martínez, Eva & Montaner, Teresa & Pina, José M., 2009. "Brand extension feedback: The role of advertising," Journal of Business Research, Elsevier, vol. 62(3), pages 305-313, March.
    2. Pina, José M. & Dall'Olmo Riley, Francesca & Lomax, Wendy, 2013. "Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach," Journal of Business Research, Elsevier, vol. 66(9), pages 1411-1419.
    3. Ganesh Pillai, Rajani & Bindroo, Vishal, 2014. "The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship," Journal of Business Research, Elsevier, vol. 67(7), pages 1353-1359.
    4. Özge Sýðýrcý & A. Müge Yalçýn, 2010. "Factors Affecting Consumer Evaluations Of Brand Extensions," Bogazici Journal of Economics and Administrative Sciences, Bogazici University, Department of Economics, vol. 24(1+2), pages 67-90.

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