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The Role of Affect in Marketing

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Author Info
Erevelles, Sunil
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File URL: http://www.sciencedirect.com/science/article/B6V7S-3V7JCJB-2/2/c0b1d8962d93cfd03a9a1c952d02db15
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 42 (1998)
Issue (Month): 3 (July)
Pages: 199-215
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Handle: RePEc:eee:jbrese:v:42:y:1998:i:3:p:199-215

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Web page: http://www.elsevier.com/locate/jbusres

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  1. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA. [Downloadable!]
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