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The Role of Affect in Marketing

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  • Erevelles, Sunil

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  • Erevelles, Sunil, 1998. "The Role of Affect in Marketing," Journal of Business Research, Elsevier, vol. 42(3), pages 199-215, July.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:3:p:199-215
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