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The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

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  • Ruiz, Salvador
  • Sicilia, Maria

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  • Ruiz, Salvador & Sicilia, Maria, 2004. "The impact of cognitive and/or affective processing styles on consumer response to advertising appeals," Journal of Business Research, Elsevier, vol. 57(6), pages 657-664, June.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:6:p:657-664
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    1. Moore, David J & Harris, William D & Chen, Hong C, 1995. "Affect Intensity: An Individual Difference Response to Advertising Appeals," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(2), pages 154-164, September.
    2. Coulter, Keith S. & Punj, Girish, 1999. "Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand," Journal of Business Research, Elsevier, vol. 45(1), pages 47-58, May.
    3. Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 34-51, June.
    4. Krishnamurthy, Parthasarathy & Sujan, Mita, 1999. "Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 55-69, June.
    5. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    6. Aaker, David A & Stayman, Douglas M & Hagerty, Michael R, 1986. "Warmth in Advertising: Measurement, Impact, and Sequence Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 365-381, March.
    7. Mantel, Susan Powell & Kardes, Frank R, 1999. "The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 335-352, March.
    8. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    9. Batra, Rajeev & Stayman, Douglas M, 1990. "The Role of Mood in Advertising Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 203-214, September.
    10. Munch, James M & Boller, Gregory W & Swasy, John L, 1993. "The Effects of Argument Structure and Affective Tagging on Product Attitude Formation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 294-302, September.
    11. Pham, Michel Tuan, 1996. "Cue Representation and Selection Effects of Arousal on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(4), pages 373-387, March.
    12. Edell, Julie A & Burke, Marian Chapman, 1987. "The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 421-433, December.
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    2. Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma, 2019. "Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1046-1063, November.
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    7. Bilby, Julie & Reid, Mike & Brennan, Linda & Chen, Jiemiao, 2020. "Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising," Australasian marketing journal, Elsevier, vol. 28(4), pages 332-348.
    8. Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco, 2022. "Brand-generated social media content and its differential impact on loyalty program members," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1071-1090, September.
    9. Yang, Bi & Li, Shanshi & Chen, Zhenyu & Mattila, Anna S., 2023. "Consumer responses to time-based sales messages," Annals of Tourism Research, Elsevier, vol. 99(C).
    10. van Noort, Guda & van Reijmersdal, Eva A., 2019. "Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 16-26.
    11. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
    12. Valentina Nicolini & Fabio Cassia, 2022. "The influence of PSA's likeability on children’s intentions to eat healthy food," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 15-36, March.
    13. Murooj Yousef & Timo Dietrich & Sharyn Rundle-Thiele, 2021. "Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media," IJERPH, MDPI, vol. 18(11), pages 1-19, June.
    14. Bodur, H. Onur & Tezer, Ali & Grohmann, Bianca, 2023. "Execution novelty: Improving brand evaluations in cause sponsorship," Journal of Business Research, Elsevier, vol. 165(C).
    15. Santa, Juana Castro & Drews, Stefan, 2023. "Heuristic processing of green advertising: Review and policy implications," Ecological Economics, Elsevier, vol. 206(C).
    16. Sebastian Molinillo & Pere Mercadé-Melé & Teresa De Noronha, 2020. "Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
    17. Adriana Manolică & Nicoleta-Roxana Gheța & Eliza-Iuliana Hopșa, 2019. "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 519-527, December.
    18. Hsiang-Ming Lee & Ya-Hui Hsu & Tsai Chen, 2020. "The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents," IJERPH, MDPI, vol. 17(22), pages 1-19, November.
    19. Lechner, Andreas T. & Paul, Michael, 2019. "Is this smile for real? The role of affect and thinking style in customer perceptions of frontline employee emotion authenticity," Journal of Business Research, Elsevier, vol. 94(C), pages 195-208.
    20. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
    21. Pragya Keshari & Sangeeta Jain, 2016. "Effect of Age and Gender on Consumer Response to Advertising Appeals," Paradigm, , vol. 20(1), pages 69-82, June.
    22. Mohadese Ghayoomi Javinani & Shahab Alddin Shokri, 2014. "Role of Psychological Factors on Advertising Effectiveness," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(10), pages 449-454, October.
    23. Brittney Keller-Hamilton & Hayley Curran & Elise M. Stevens & Michael D. Slater & Bo Lu & Megan E. Roberts & Amy K. Ferketich, 2021. "Associations between Cognitive and Affective Responses to Tobacco Advertisements and Tobacco Use Incidence: A Four-Year Prospective Study among Adolescent Boys," IJERPH, MDPI, vol. 18(21), pages 1-10, November.
    24. Visentin, Marco & Tuan, Annamaria, 2021. "Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    25. Mahsa Akbari, 2015. "Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products," Global Business Review, International Management Institute, vol. 16(3), pages 478-493, June.

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