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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

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  • Lafferty, Barbara A.
  • Goldsmith, Ronald E.

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  • Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    • Handle: RePEc:eee:jbrese:v:44:y:1999:i:2:p:109-116
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    References listed on IDEAS

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    1. Craig, C Samuel & McCann, John M, 1978. "Assessing Communication Effects on Energy Conservation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 82-88, Se.
    2. Patzer, Gordon L., 1983. "Source credibility as a function of communicator physical attractiveness," Journal of Business Research, Elsevier, vol. 11(2), pages 229-241, June.
    3. Tripp, Carolyn & Jensen, Thomas D & Carlson, Les, 1994. "The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 535-547, March.
    4. Goldberg, Marvin E & Hartwick, Jon, 1990. "The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 172-179, September.
    5. Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
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