Source credibility as a function of communicator physical attractiveness
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 11 (1983)
Issue (Month): 2 (June)
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Web page: http://www.elsevier.com/locate/jbusres
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- Dilger, Alexander & Lütkenhöner, Laura & Müller, Harry, 2013. "Scholars' physical appearance, research performance and feelings of happiness," Discussion Papers of the Institute for Organisational Economics 6/2013, University of Münster, Institute for Organisational Economics.
- Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
- Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014. "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 66-77.
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