Source credibility as a function of communicator physical attractiveness
AbstractNo abstract is available for this item.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 11 (1983)
Issue (Month): 2 (June)
Contact details of provider:
Web page: http://www.elsevier.com/locate/jbusres
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014. "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 66-77.
- Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
- repec:eco:journ4:2014-01-8 is not listed on IDEAS
- Dilger, Alexander & Lütkenhöner, Laura & Müller, Harry, 2013. "Scholars' physical appearance, research performance and feelings of happiness," Discussion Papers of the Institute for Organisational Economics 6/2013, University of Münster, Institute for Organisational Economics.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If references are entirely missing, you can add them using this form.