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Source credibility as a function of communicator physical attractiveness

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  • Patzer, Gordon L.

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  • Patzer, Gordon L., 1983. "Source credibility as a function of communicator physical attractiveness," Journal of Business Research, Elsevier, vol. 11(2), pages 229-241, June.
    • Handle: RePEc:eee:jbrese:v:11:y:1983:i:2:p:229-241
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    1. Póvoa, Angela Cristiane Santos & Pech, Wesley & Viacava, Juan José Camou & Schwartz, Marcos Tadeu, 2020. "Is the beauty premium accessible to all? An experimental analysis," Journal of Economic Psychology, Elsevier, vol. 78(C).
    2. Haeok Liz Kim & Sunghyup Sean Hyun, 2021. "Developing a Stigma Scale for the Workplace: Focus on an Airline Cabin Crew," IJERPH, MDPI, vol. 18(8), pages 1-20, April.
    3. Alexander Dilger & Laura Lütkenhöner & Harry Müller, 2015. "Scholars’ physical appearance, research performance, and feelings of happiness," Scientometrics, Springer;Akadémiai Kiadó, vol. 104(2), pages 555-573, August.
    4. Lin Fang & Yanqing Jiang, 2015. "Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(8), pages 153-173, August.
    5. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    6. Masuda, Hisashi & Han, Spring H. & Lee, Jungwoo, 2022. "Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    7. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
    8. Lunardo, Renaud & Bressolles, Gregory & Durrieu, François, 2016. "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 59-66.
    9. Halder, Deepa & Pradhan, Debasis & Roy Chaudhuri, Himadri, 2021. "Forty-five years of celebrity credibility and endorsement literature: Review and learnings," Journal of Business Research, Elsevier, vol. 125(C), pages 397-415.
    10. Li-Ling Liu, 2020. "Linear Model Predictive Control for Physical Attractiveness and Risk: Application of Cosmetic Medicine Service," Mathematics, MDPI, vol. 8(6), pages 1-14, June.
    11. Das, Gopal, 2016. "Influence of salespersons' nonverbal communication cues on consumer shopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 199-206.
    12. Irene Roozen & Christel Claeys, 2010. "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(1), pages 76-89.
    13. Andreas Hildenbrand & Rainer Kühl & Anne Piper, 2016. "On the Credibility Determinants of a Quality Label: a Quasi-Natural Experiment Using the Example of Stiftung Warentest," Journal of Consumer Policy, Springer, vol. 39(3), pages 307-325, September.
    14. Marcus T. Wolfe & Pankaj C. Patel, 2024. "Image isn’t everything: Personality attractiveness, physical attractiveness, and self-employment earnings," Small Business Economics, Springer, vol. 62(2), pages 807-831, February.
    15. Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014. "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 66-77.
    16. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen, 2021. "“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy," Journal of Business Research, Elsevier, vol. 132(C), pages 146-157.
    17. Wenjia Li & Huangyi Ding & Guifen Xu & Jidong Yang, 2023. "The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
    18. Lauren Kim, Naeun & Ellie Jin, Byoungho, 2023. "Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption," Journal of Business Research, Elsevier, vol. 165(C).
    19. Li, Yaoqi & Zhang, Chun & Laroche, Michel, 2019. "Is beauty a premium? A study of the physical attractiveness effect in service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 215-225.
    20. Han-Kuang Tien, 2017. "How Much Should Managers Pay for Celebrity Endorsements?," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 68-77, April.
    21. Chaker, Nawar N. & Walker, Doug & Nowlin, Edward L. & Anaza, Nwamaka A., 2019. "When and how does sales manager physical attractiveness impact credibility: A test of two competing hypotheses," Journal of Business Research, Elsevier, vol. 105(C), pages 98-108.

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