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Attitude and affect: new frontiers of research in the 21st century

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  • Malhotra, Naresh K.

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  • Malhotra, Naresh K., 2005. "Attitude and affect: new frontiers of research in the 21st century," Journal of Business Research, Elsevier, vol. 58(4), pages 477-482, April.
  • Handle: RePEc:eee:jbrese:v:58:y:2005:i:4:p:477-482
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    18. Lado, Nora & Césaroni, Fabrizio & Maydeu Olivares, Alberto & Ho, Han Chiang, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," INDEM - Working Paper Business Economic Series id-11-01, Instituto para el Desarrollo Empresarial (INDEM).
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