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Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings

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Author Info

  • Holger Müller

    ()

  • Eike Kroll

    ()

  • Bodo Vogt

    ()

Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-011-9137-2
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 23 (2012)
Issue (Month): 1 (March)
Pages: 73-92

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Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:73-92

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Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: Behavioral anomalies; Compromise effect; Experimental designs; Real choices; Hypothetical choices; Real payments;

References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Payne, John W & Bettman, James R & Schkade, David A, 1999. "Measuring Constructed Preferences: Towards a Building Code," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 243-70, December.
  2. Cox, James C. & Grether, David M., 1993. "The Preference Reversal Phenomenon: Response Mode, Markets and Incentives," Working Papers 810, California Institute of Technology, Division of the Humanities and Social Sciences.
  3. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. " Designing Research for Application," Journal of Consumer Research, University of Chicago Press, vol. 8(2), pages 197-207, September.
  4. Beattie, Jane & Loomes, Graham, 1997. "The Impact of Incentives upon Risky Choice Experiments," Journal of Risk and Uncertainty, Springer, vol. 14(2), pages 155-68, March.
  5. Doron Sonsino, 2010. "The irrelevant-menu affect on valuation," Experimental Economics, Springer, vol. 13(3), pages 309-333, September.
  6. Peterson, Robert A, 2001. " On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis," Journal of Consumer Research, University of Chicago Press, vol. 28(3), pages 450-61, December.
  7. James Murphy & P. Allen & Thomas Stevens & Darryl Weatherhead, 2005. "A Meta-analysis of Hypothetical Bias in Stated Preference Valuation," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 30(3), pages 313-325, 03.
  8. Huber, Joel & Puto, Christopher, 1983. " Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects," Journal of Consumer Research, University of Chicago Press, vol. 10(1), pages 31-44, June.
  9. Wernerfelt, Birger, 1995. " A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities," Journal of Consumer Research, University of Chicago Press, vol. 21(4), pages 627-33, March.
  10. Simonson, Itamar, 1989. " Choice Based on Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 158-74, September.
  11. Grether, David M. & Plott, Charles R., . "Economic Theory of Choice and the Preference Reversal Phenomenon," Working Papers 152, California Institute of Technology, Division of the Humanities and Social Sciences.
  12. Ratneshwar, Srinivasan & Shocker, Allan D & Stewart, David W, 1987. " Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 520-33, March.
  13. John A. List, 2002. "Preference Reversals of a Different Kind: The "More Is Less" Phenomenon," American Economic Review, American Economic Association, vol. 92(5), pages 1636-1643, December.
  14. Sen, Sankar, 1998. " Knowledge, Information Mode, and the Attraction Effect," Journal of Consumer Research, University of Chicago Press, vol. 25(1), pages 64-77, June.
  15. Francisca Sinn & Sandra Milberg & Leonardo Epstein & Ronald Goodstein, 2007. "Compromising the compromise effect: Brands matter," Marketing Letters, Springer, vol. 18(4), pages 223-236, December.
  16. Wilcox, Nathaniel T, 1993. "Lottery Choice: Incentives, Complexity and Decision Time," Economic Journal, Royal Economic Society, vol. 103(421), pages 1397-1417, November.
  17. Dhar, Ravi, 1997. " Consumer Preference for a No-Choice Option," Journal of Consumer Research, University of Chicago Press, vol. 24(2), pages 215-31, September.
  18. Huber, Joel & Payne, John W & Puto, Christopher, 1982. " Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, University of Chicago Press, vol. 9(1), pages 90-98, June.
  19. Pan, Yigang & Lehmann, Donald R, 1993. " The Influence of New Brand Entry on Subjective Brand Judgments," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 76-86, June.
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Citations

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Cited by:
  1. Wen Mao & Harmen Oppewal, 2012. "The attraction effect is more pronounced for consumers who rely on intuitive reasoning," Marketing Letters, Springer, vol. 23(1), pages 339-351, March.

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