Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 23 (2012)
Issue (Month): 1 (March)
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Web page: http://www.springerlink.com/link.asp?id=100312
Behavioral anomalies; Compromise effect; Experimental designs; Real choices; Hypothetical choices; Real payments;
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