IDEAS home Printed from https://ideas.repec.org/p/war/wpaper/2020-25.html
   My bibliography  Save this paper

Energy demand management and social norms – the case study in Poland

Author

Listed:
  • Bernadeta Gołębiowska

    (Faculty of Economic Sciences, University of Warsaw)

  • Anna Bartczak

    (Faculty of Economic Sciences, University of Warsaw)

  • Mikołaj Czajkowski

    (Faculty of Economic Sciences, University of Warsaw)

Abstract

The study aims to investigate the impact of social norms and the financial motivation on the disutility of Polish households from energy management. We analyzed consumers’ preferences for the new Demand-Side Management (DSM) programs. We applied a choice experiment (CE) framework for various electricity contracts that implied external control of electricity usage. Based on the hybrid model, we proved that people with higher descriptive social norms about electricity consumption are less sensitive to the level of compensation and more responsive to the number of blackouts. People who stated they would sign the contract because of the financial reasons are less sensitive to the external control of electricity consumption. They are less inclined towards the status quo option. Poland’s energy policy focuses on energy efficiency, and reduction of greenhouse gas emissions. This study may contribute to understanding the decisions of households and provide insights into the DSM option in Poland.

Suggested Citation

  • Bernadeta Gołębiowska & Anna Bartczak & Mikołaj Czajkowski, 2020. "Energy demand management and social norms – the case study in Poland," Working Papers 2020-25, Faculty of Economic Sciences, University of Warsaw.
  • Handle: RePEc:war:wpaper:2020-25
    as

    Download full text from publisher

    File URL: https://www.wne.uw.edu.pl/index.php/download_file/5755/
    File Function: First version, 2020
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Zawojska, Ewa & Bartczak, Anna & Czajkowski, Mikołaj, 2019. "Disentangling the effects of policy and payment consequentiality and risk attitudes on stated preferences," Journal of Environmental Economics and Management, Elsevier, vol. 93(C), pages 63-84.
    2. Czajkowski, Mikolaj & Hanley, Nicholas & Nyborg, Karine, 2014. "Social norms, morals and self-interest as determinants of pro-environment behaviour," Stirling Economics Discussion Papers 2014-06, University of Stirling, Division of Economics.
    3. Pablo-Romero, María del P. & Pozo-Barajas, Rafael & Yñiguez, Rocío, 2017. "Global changes in residential energy consumption," Energy Policy, Elsevier, vol. 101(C), pages 342-352.
    4. Czajkowski, Mikołaj & Vossler, Christian A. & Budziński, Wiktor & Wiśniewska, Aleksandra & Zawojska, Ewa, 2017. "Addressing empirical challenges related to the incentive compatibility of stated preferences methods," Journal of Economic Behavior & Organization, Elsevier, vol. 142(C), pages 47-63.
    5. Cherchi, Elisabetta, 2017. "A stated choice experiment to measure the effect of informational and normative conformity in the preference for electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 100(C), pages 88-104.
    6. Douglas Cooke, 2011. "Empowering Customer Choice in Electricity Markets," IEA Energy Papers 2011/13, OECD Publishing.
    7. Anderson, Kyle & Song, Kwonsik & Lee, SangHyun & Krupka, Erin & Lee, Hyunsoo & Park, Moonseo, 2017. "Longitudinal analysis of normative energy use feedback on dormitory occupants," Applied Energy, Elsevier, vol. 189(C), pages 623-639.
    8. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    9. Kristine Pakalniete & Juris Aigars & Mikołaj Czajkowski & Solvita Strake & Ewa Zawojska & Nick Hanley, 2016. "Understanding the distribution of economic benefits from improving coastal and marine ecosystems," Working Papers 2016-26, Faculty of Economic Sciences, University of Warsaw.
    10. Broberg, Thomas & Persson, Lars, 2016. "Is our everyday comfort for sale? Preferences for demand management on the electricity market," Energy Economics, Elsevier, vol. 54(C), pages 24-32.
    11. Andrius Kažukauskas & Thomas Broberg & Jūratė Jaraitė, 2021. "Social Comparisons in Real Time: A Field Experiment of Residential Electricity and Water Use," Scandinavian Journal of Economics, Wiley Blackwell, vol. 123(2), pages 558-592, April.
    12. Czajkowski, Mikołaj & Budziński, Wiktor, 2019. "Simulation error in maximum likelihood estimation of discrete choice models," Journal of choice modelling, Elsevier, vol. 31(C), pages 73-85.
    13. Schleich, Joachim & Klobasa, Marian & Gölz, Sebastian & Brunner, Marc, 2013. "Effects of feedback on residential electricity demand—Findings from a field trial in Austria," Energy Policy, Elsevier, vol. 61(C), pages 1097-1106.
    14. Ek, Kristina & Söderholm, Patrik, 2010. "The devil is in the details: Household electricity saving behavior and the role of information," Energy Policy, Elsevier, vol. 38(3), pages 1578-1587, March.
    15. Guo, Zhifeng & Zhou, Kaile & Zhang, Chi & Lu, Xinhui & Chen, Wen & Yang, Shanlin, 2018. "Residential electricity consumption behavior: Influencing factors, related theories and intervention strategies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P1), pages 399-412.
    16. Bliemer, Michiel C.J. & Rose, John M., 2011. "Experimental design influences on stated choice outputs: An empirical study in air travel choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(1), pages 63-79, January.
    17. Francisco J. Bahamonde-Birke & Uwe Kunert & Heike Link & Juan de Dios Ortúzar, 2017. "About attitudes and perceptions: finding the proper way to consider latent variables in discrete choice models," Transportation, Springer, vol. 44(3), pages 475-493, May.
    18. Stephane Hess & Nesha Beharry-Borg, 2012. "Accounting for Latent Attitudes in Willingness-to-Pay Studies: The Case of Coastal Water Quality Improvements in Tobago," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 52(1), pages 109-131, May.
    19. Bernadeta Gołębiowska & Anna Bartczak & Wiktor Budziński, 2019. "Impact of social comparison on DSM in Poland," Working Papers 2019-10, Faculty of Economic Sciences, University of Warsaw.
    20. Fitalew Agimass Taye & Suzanne Elizabeth Vedel & Jette Bredahl Jacobsen, 2018. "Accounting for environmental attitude to explain variations in willingness to pay for forest ecosystem services using the new environmental paradigm," Journal of Environmental Economics and Policy, Taylor & Francis Journals, vol. 7(4), pages 420-440, October.
    21. Hess, Stephane & Hensher, David A. & Daly, Andrew, 2012. "Not bored yet – Revisiting respondent fatigue in stated choice experiments," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(3), pages 626-644.
    22. Day, Brett & Bateman, Ian J. & Carson, Richard T. & Dupont, Diane & Louviere, Jordan J. & Morimoto, Sanae & Scarpa, Riccardo & Wang, Paul, 2012. "Ordering effects and choice set awareness in repeat-response stated preference studies," Journal of Environmental Economics and Management, Elsevier, vol. 63(1), pages 73-91.
    23. Delmas, Magali A. & Lessem, Neil, 2014. "Saving power to conserve your reputation? The effectiveness of private versus public information," Journal of Environmental Economics and Management, Elsevier, vol. 67(3), pages 353-370.
    24. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    25. Milon, J. Walter & Scrogin, David, 2006. "Latent preferences and valuation of wetland ecosystem restoration," Ecological Economics, Elsevier, vol. 56(2), pages 162-175, February.
    26. Horne, Christine & Kennedy, Emily Huddart, 2017. "The power of social norms for reducing and shifting electricity use," Energy Policy, Elsevier, vol. 107(C), pages 43-52.
    27. José A. Pellerano & Michael K. Price & Steven L. Puller & Gonzalo E. Sánchez, 2017. "Do Extrinsic Incentives Undermine Social Norms? Evidence from a Field Experiment in Energy Conservation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 67(3), pages 413-428, July.
    28. Nunes, Paulo A. L. D. & Schokkaert, Erik, 2003. "Identifying the warm glow effect in contingent valuation," Journal of Environmental Economics and Management, Elsevier, vol. 45(2), pages 231-245, March.
    29. Ian Ayres & Sophie Raseman & Alice Shih, 2009. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," NBER Working Papers 15386, National Bureau of Economic Research, Inc.
    30. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    31. Vassileva, Iana & Wallin, Fredrik & Dahlquist, Erik, 2012. "Understanding energy consumption behavior for future demand response strategy development," Energy, Elsevier, vol. 46(1), pages 94-100.
    32. Ahmad Faruqui & Sanem Sergici, 2010. "Household response to dynamic pricing of electricity: a survey of 15 experiments," Journal of Regulatory Economics, Springer, vol. 38(2), pages 193-225, October.
    33. Motoaki, Yutaka & Daziano, Ricardo A., 2015. "A hybrid-choice latent-class model for the analysis of the effects of weather on cycling demand," Transportation Research Part A: Policy and Practice, Elsevier, vol. 75(C), pages 217-230.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Malte Welling & Ewa Zawojska & Julian Sagebiel, 2022. "Information, Consequentiality and Credibility in Stated Preference Surveys: A Choice Experiment on Climate Adaptation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 82(1), pages 257-283, May.
    2. Iztok Podbregar & Sanja Filipović & Mirjana Radovanović & Olga Mirković Isaeva & Polona Šprajc, 2021. "Electricity Prices and Consumer Behavior, Case Study Serbia—Randomized Control Trials Method," Energies, MDPI, vol. 14(3), pages 1-12, January.
    3. Lucas Roth & Jens Lowitzsch & Özgür Yildiz, 2021. "An Empirical Study of How Household Energy Consumption Is Affected by Co-Owning Different Technological Means to Produce Renewable Energy and the Production Purpose," Energies, MDPI, vol. 14(13), pages 1-38, July.
    4. Anna Borawska & Mariusz Borawski & Małgorzata Łatuszyńska, 2022. "Effectiveness of Electricity-Saving Communication Campaigns: Neurophysiological Approach," Energies, MDPI, vol. 15(4), pages 1-19, February.
    5. Zbigniew Bohdanowicz & Beata Łopaciuk-Gonczaryk & Jarosław Kowalski & Cezary Biele, 2021. "Households’ Electrical Energy Conservation and Management: An Ecological Break-Through, or the Same Old Consumption-Growth Path?," Energies, MDPI, vol. 14(20), pages 1-21, October.
    6. Shahin Bayramov & Iurii Prokazov & Sergey Kondrashev & Jan Kowalik, 2021. "Household Electricity Generation as a Way of Energy Independence of States—Social Context of Energy Management," Energies, MDPI, vol. 14(12), pages 1-19, June.
    7. Swantje Sundt, 2021. "Influence of Attitudes on Willingness to Choose Time-of-Use Electricity Tariffs in Germany. Evidence from Factor Analysis," Energies, MDPI, vol. 14(17), pages 1-20, August.
    8. Mark Tocock & Dugald Tinch & Darla Hatton MacDonald & John M. Rose, 2023. "Managing the energy trilemma of reliability, affordability and renewables: Assessing consumer demands with discrete choice experiments," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 67(2), pages 155-175, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bernadeta Gołębiowska & Anna Bartczak & Mikołaj Czajkowski, 2020. "Energy Demand Management and Social Norms," Energies, MDPI, vol. 13(15), pages 1-20, July.
    2. Bernadeta Gołębiowska & Anna Bartczak & Wiktor Budziński, 2019. "Impact of social comparison on DSM in Poland," Working Papers 2019-10, Faculty of Economic Sciences, University of Warsaw.
    3. Gołębiowska, Bernadeta & Bartczak, Anna & Budziński, Wiktor, 2021. "Impact of social comparison on preferences for Demand Side Management in Poland," Energy Policy, Elsevier, vol. 149(C).
    4. Faccioli, Michela & Czajkowski, Mikołaj & Glenk, Klaus & Martin-Ortega, Julia, 2020. "Environmental attitudes and place identity as determinants of preferences for ecosystem services," Ecological Economics, Elsevier, vol. 174(C).
    5. Boyce, Christopher & Czajkowski, Mikołaj & Hanley, Nick, 2019. "Personality and economic choices," Journal of Environmental Economics and Management, Elsevier, vol. 94(C), pages 82-100.
    6. Batalla-Bejerano, Joan & Trujillo-Baute, Elisa & Villa-Arrieta, Manuel, 2020. "Smart meters and consumer behaviour: Insights from the empirical literature," Energy Policy, Elsevier, vol. 144(C).
    7. Michela Faccioli & Mikołaj Czajkowski & Klaus Glenk & Julia Martin-Ortega, 2018. "Environmental attitudes and place identity as simultaneous determinants of preferences for environmental goods," Working Papers 2018-08, Faculty of Economic Sciences, University of Warsaw.
    8. Spandagos, Constantine & Baark, Erik & Ng, Tze Ling & Yarime, Masaru, 2021. "Social influence and economic intervention policies to save energy at home: Critical questions for the new decade and evidence from air-condition use," Renewable and Sustainable Energy Reviews, Elsevier, vol. 143(C).
    9. Valasiuk, Sviataslau & Czajkowski, Mikołaj & Giergiczny, Marek & Żylicz, Tomasz & Veisten, Knut & Mata, Iratxe Landa & Halse, Askill Harkjerr & Angelstam, Per, 2023. "Attitudinal drivers of home bias in public preferences for transboundary nature protected areas," Ecological Economics, Elsevier, vol. 208(C).
    10. Vesterberg, Mattias, 2017. "Power to the people: Electricity demand and household behavior," Umeå Economic Studies 942, Umeå University, Department of Economics.
    11. Zawojska, Ewa & Bartczak, Anna & Czajkowski, Mikołaj, 2019. "Disentangling the effects of policy and payment consequentiality and risk attitudes on stated preferences," Journal of Environmental Economics and Management, Elsevier, vol. 93(C), pages 63-84.
    12. Joanna Mazur & Katarzyna Śledziewska & Damian Zieba, 2018. "Regulation of Geo-blocking: does it address the problem of low intraEU iTrade?," Working Papers 2018-20, Faculty of Economic Sciences, University of Warsaw.
    13. Wiktor Budziński & Mikołaj Czajkowski, 2018. "Hybrid choice models vs. endogeneity of indicator variables: a Monte Carlo investigation," Working Papers 2018-21, Faculty of Economic Sciences, University of Warsaw.
    14. Cardella, Eric & Ewing, Brad & Williams, Ryan Blake, 2018. "Green is Good – The Impact of Information Nudges on the Adoption of Voluntary Green Power Plans," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266583, Southern Agricultural Economics Association.
    15. Chatzigeorgiou, I.M. & Andreou, G.T., 2021. "A systematic review on feedback research for residential energy behavior change through mobile and web interfaces," Renewable and Sustainable Energy Reviews, Elsevier, vol. 135(C).
    16. Kowalska-Pyzalska, Anna & Maciejowska, Katarzyna & Suszczyński, Karol & Sznajd-Weron, Katarzyna & Weron, Rafał, 2014. "Turning green: Agent-based modeling of the adoption of dynamic electricity tariffs," Energy Policy, Elsevier, vol. 72(C), pages 164-174.
    17. Stefano Ceolotto & Eleanor Denny, 2021. "Putting a new 'spin' on energy labels: measuring the impact of reframing energy efficiency on tumble dryer choices in a multi-country experiment," Trinity Economics Papers tep1521, Trinity College Dublin, Department of Economics.
    18. Kwonsik Song & Kyle Anderson & SangHyun Lee & Kaitlin T. Raimi & P. Sol Hart, 2020. "Non-Invasive Behavioral Reference Group Categorization Considering Temporal Granularity and Aggregation Level of Energy Use Data," Energies, MDPI, vol. 13(14), pages 1-21, July.
    19. Asmare, Fissha & Jaraitė, Jūratė & Kažukauskas, Andrius, 2021. "The effect of descriptive information provision on electricity consumption: Experimental evidence from Lithuania," Energy Economics, Elsevier, vol. 104(C).
    20. Mikolaj Czajkowski & Katarzyna Zagórska & Nick Hanley, 2018. "Social Norms and Pro-Environment Behaviours: Heterogeneous Response to Signals," Discussion Papers in Environment and Development Economics 2018-02, University of St. Andrews, School of Geography and Sustainable Development.

    More about this item

    Keywords

    choice experiment; demand-side management; electricity; social norms; willingness to accept;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • D19 - Microeconomics - - Household Behavior - - - Other
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:war:wpaper:2020-25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marcin Bąba (email available below). General contact details of provider: https://edirc.repec.org/data/fesuwpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.