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The devil is in the details: Household electricity saving behavior and the role of information

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  • Ek, Kristina
  • Söderholm, Patrik

Abstract

The purpose of this paper is to analyze Swedish households' willingness to increase their daily efforts to save electricity. The analysis builds on a broad theoretical framework, which embraces both economic and norm-based motivations in explaining household behavior. The paper pays particular attention to the role of information about the availability of different behavioral changes that can be undertaken at the household level. The empirical results are based on a postal survey that was sent out to 1200 Swedish households, and the econometric analysis is carried out within a so-called ordered probit framework. Our results indicate that costs, environmental attitudes and social interactions are all important determinants of electricity saving activities within Swedish households. We tested the hypothesis that information about available savings measures that is presented in a more concrete and specific way is more likely to affect (stated) behavior than is more general information, and the data collected support this notion. The paper ends by discussing some implications of these results for the design of future informative policy measures in the energy-efficiency field.

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Bibliographic Info

Article provided by Elsevier in its journal Energy Policy.

Volume (Year): 38 (2010)
Issue (Month): 3 (March)
Pages: 1578-1587

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Handle: RePEc:eee:enepol:v:38:y:2010:i:3:p:1578-1587

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Web page: http://www.elsevier.com/locate/enpol

Related research

Keywords: Household behavior Electricity conservation Information;

References

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Citations

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Cited by:
  1. Wang, Zhaohua & Zhang, Bin & Yin, Jianhua & Zhang, Yixiang, 2011. "Determinants and policy implications for household electricity-saving behaviour: Evidence from Beijing, China," Energy Policy, Elsevier, vol. 39(6), pages 3550-3557, June.
  2. Bradford Mills & Joachim Schleich, 2012. "Residential Energy-Efficient Technology Adoption, Energy Conservation, Knowledge, and Attitudes: An Analysis of European Countries," Grenoble Ecole de Management (Post-Print) hal-00805711, HAL.
  3. Mahapatra, Krushna & Nair, Gireesh & Gustavsson, Leif, 2011. "Swedish energy advisers' perceptions regarding and suggestions for fulfilling homeowner expectations," Energy Policy, Elsevier, vol. 39(7), pages 4264-4273, July.
  4. Kwakwa, Paul Adjei, 2014. "Energy-growth nexus and energy demand in Ghana: A review of empirical studies," MPRA Paper 54971, University Library of Munich, Germany, revised 01 Apr 2014.
  5. Kiran Krishnamurthy, Chandra & Kriström, Bengt, 2013. "Determinants of the price-premium for Green Energy: Evidence from an OECD cross-section," CERE Working Papers 2013:7, CERE - the Center for Environmental and Resource Economics, revised 30 Jun 2014.
  6. Martinsson, Johan & Lundqvist, Lennart J. & Sundström, Aksel, 2011. "Energy saving in Swedish households. The (relative) importance of environmental attitudes," Energy Policy, Elsevier, vol. 39(9), pages 5182-5191, September.
  7. Kenichi Mizobuchi & Kenji Takeuchi, 2012. "The Influences of Economic and Psychological Factors on Energy-Saving Behavior: A Field Experiment in Matsuyama, Japan," Discussion Papers 1206, Graduate School of Economics, Kobe University.
  8. repec:hal:ciredw:hal-00866425 is not listed on IDEAS
  9. Giraudet, Louis-Gaëtan & Guivarch, Céline & Quirion, Philippe, 2012. "Exploring the potential for energy conservation in French households through hybrid modeling," Energy Economics, Elsevier, vol. 34(2), pages 426-445.
  10. Kenichi Mizobuchi & Kenji Takeuchi, 2012. "Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan," International Journal of Energy Economics and Policy, Econjournals, vol. 2(4), pages 318-332.
  11. Tørnblad, Silje H. & Kallbekken, Steffen & Korneliussen, Kristine & Mideksa, Torben K., 2014. "Using mobility management to reduce private car use: Results from a natural field experiment in Norway," Transport Policy, Elsevier, vol. 32(C), pages 9-15.
  12. repec:hhs:slucer:2014_007 is not listed on IDEAS
  13. Xavier Labandeira & Ana Ramos, 2012. "Household Environmental Attitudes and Energy Efficiency in Buildings: Evidence from Spanish Data," Working Papers fa08-2012, Economics for Energy.
  14. Mizobuchi, Kenichi & Takeuchi, Kenji, 2013. "The influences of financial and non-financial factors on energy-saving behaviour: A field experiment in Japan," Energy Policy, Elsevier, vol. 63(C), pages 775-787.
  15. Gyamfi, Samuel & Krumdieck, Susan, 2011. "Price, environment and security: Exploring multi-modal motivation in voluntary residential peak demand response," Energy Policy, Elsevier, vol. 39(5), pages 2993-3004, May.
  16. Lopes, M.A.R. & Antunes, C.H. & Martins, N., 2012. "Energy behaviours as promoters of energy efficiency: A 21st century review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(6), pages 4095-4104.
  17. Yue, Ting & Long, Ruyin & Chen, Hong, 2013. "Factors influencing energy-saving behavior of urban households in Jiangsu Province," Energy Policy, Elsevier, vol. 62(C), pages 665-675.
  18. Zhang, Yixiang & Wang, Zhaohua & Zhou, Guanghui, 2013. "Determinants and implications of employee electricity saving habit: An empirical study in China," Applied Energy, Elsevier, vol. 112(C), pages 1529-1535.
  19. Achtnicht, Martin, 2011. "Do environmental benefits matter? Evidence from a choice experiment among house owners in Germany," Ecological Economics, Elsevier, vol. 70(11), pages 2191-2200, September.

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