Seller Reputation and Trust in Pre-Trade Communication
Abstract
It is shown that if there is adverse selection on seller's ability in experience goods market, credible communication can be sustained by reputation motives in spite of the inherent conflict of interests between sellers and buyers. In the absence of "commitment" types, reputation motives are explained as a consequence of equilibrium interplay between the market's perception on a seller's ability to deliver quality and the level of trust it places on the information he provides. Moreover, reputation motives do not disappear even after the seller's ability is revealed. This model is applied to examine the extent to which consumer rating systems may discipline sellers in honestly informing buyers about the quality of their product. Also analyzed is the impact of the possibility that sellers may restart as new traders by obtaining new identities.Download Info
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Paper provided by Toulouse School of Economics (TSE) in its series TSE Working Papers with number 09-086.Length:
Date of creation: Jul 2009
Date of revision: Apr 2013
Handle: RePEc:tse:wpaper:21955
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- Jullien, Bruno & Park, In-Uck, 2009. "Seller Reputation and Trust in Pre-Trade Communication," IDEI Working Papers 564, Institut d'Économie Industrielle (IDEI), Toulouse, revised Apr 2013.
- Bruno Jullien & In-Uck Park, 2009. "Seller Reputation and Trust in Pre-Trade Communication," Levine's Working Paper Archive 814577000000000330, David K. Levine.
- Bruno Jullien & In-Uck Park, 2011. "Seller Reputation and Trust in Pre-Trade Communication," The Centre for Market and Public Organisation 11/272, Department of Economics, University of Bristol, UK.
- C73 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Stochastic and Dynamic Games; Evolutionary Games
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-05-22 (All new papers)
- NEP-CTA-2010-05-22 (Contract Theory & Applications)
- NEP-SOC-2010-05-22 (Social Norms & Social Capital)
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Bruno Jullien & In-Uck Park, 2011.
"Seller Reputation and Trust in Pre-Trade Communication,"
The Centre for Market and Public Organisation
11/272, Department of Economics, University of Bristol, UK.
- Jullien, Bruno & Park, In-Uck, 2009. "Seller Reputation and Trust in Pre-Trade Communication," IDEI Working Papers 564, Institut d'Économie Industrielle (IDEI), Toulouse, revised Apr 2013.
- Bruno Jullien & In-Uck Park, 2009. "Seller Reputation and Trust in Pre-Trade Communication," Levine's Working Paper Archive 814577000000000330, David K. Levine.
- Jullien, Bruno & Park, In-Uck, 2009. "Seller Reputation and Trust in Pre-Trade Communication," TSE Working Papers 09-086, Toulouse School of Economics (TSE), revised Apr 2013.
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