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Seller Reputation and Trust in Pre-Trade Communication

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  • Jullien, Bruno
  • Park, In-Uck

Abstract

It is shown that if there is adverse selection on seller's ability in experience goods market, credible communication can be sustained by reputation motives in spite of the inherent conflict of interests between sellers and buyers. In the absence of "commitment" types, reputation motives are explained as a consequence of equilibrium interplay between the market's perception on a seller's ability to deliver quality and the level of trust it places on the information he provides. Moreover, reputation motives do not disappear even after the seller's ability is revealed. This model is applied to examine the extent to which consumer rating systems may discipline sellers in honestly informing buyers about the quality of their product. Also analyzed is the impact of the possibility that sellers may restart as new traders by obtaining new identities.

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Bibliographic Info

Paper provided by Toulouse School of Economics (TSE) in its series TSE Working Papers with number 09-086.

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Date of creation: Jul 2009
Date of revision: Apr 2013
Handle: RePEc:tse:wpaper:21955

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  1. Jullien, Bruno & Park, In-Uck, 2009. "Seller Reputation and Trust in Pre-Trade Communication," IDEI Working Papers 564, Institut d'Économie Industrielle (IDEI), Toulouse, revised Apr 2013.
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Cited by:
  1. Bruno Jullien & In-Uck Park, 2011. "Seller Reputation and Trust in Pre-Trade Communication," The Centre for Market and Public Organisation 11/272, Department of Economics, University of Bristol, UK.

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