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Willingness to Pay of Committed Citizens: A Field Experiment

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  • Dominique Ami

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

  • Olivier Chanel

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

  • Frédéric Aprahamian

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

  • Robert-Vincent Joule

    (LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université)

  • Stephane Luchini

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

Abstract

In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that the petition has the potential to influence respondents' willingness to pay and that whether the effect is negative or positive depends on the degree of (dis)similarity between the petition and the scenario in which willingness to pay are elicited. We interpret the results using the theory of commitment borrowed from social psychology.

Suggested Citation

  • Dominique Ami & Olivier Chanel & Frédéric Aprahamian & Robert-Vincent Joule & Stephane Luchini, 2008. "Willingness to Pay of Committed Citizens: A Field Experiment," Working Papers halshs-00289451, HAL.
    • Handle: RePEc:hal:wpaper:halshs-00289451
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    1. Jacquemet, Nicolas & Joule, Robert-Vincent & Luchini, Stéphane & Malézieux, Antoine, 2016. "Engagement et incitations : comportements économiques sous serment," L'Actualité Economique, Société Canadienne de Science Economique, vol. 92(1-2), pages 315-349, Mars-Juin.
    2. Bartkowski, Bartosz & Lienhoop, Nele, 2018. "Beyond Rationality, Towards Reasonableness: Enriching the Theoretical Foundation of Deliberative Monetary Valuation," Ecological Economics, Elsevier, vol. 143(C), pages 97-104.
    3. Bartkowski, Bartosz & Lienhoop, Nele, 2016. "Beyond rationality, towards reasonableness: Deliberative monetary valuation and Amartya Sen’s approach to rationality," 90th Annual Conference, April 4-6, 2016, Warwick University, Coventry, UK 236292, Agricultural Economics Society.
    4. Maria Bonaventura Forleo & Nicola Gagliardi & Luca Romagnoli, 2015. "Determinants of Willingness to Pay for an Urban Green Area: A Contingent Valuation Survey of College Students," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 4(1), pages 7-25.
    5. Ami, Dominique & Aprahamian, Frédéric & Chanel, Olivier & Luchini, Stéphane, 2018. "When do social cues and scientific information affect stated preferences? Insights from an experiment on air pollution," Journal of choice modelling, Elsevier, vol. 29(C), pages 33-46.
    6. Meinard, Yves & Remy, Alice & Schmid, Bernhard, 2017. "Measuring Impartial Preference for Biodiversity," Ecological Economics, Elsevier, vol. 132(C), pages 45-54.
    7. Tian, Xi & Wu, Yufeng & Qu, Shen & Liang, Sai & Xu, Ming & Zuo, Tieyong, 2016. "The disposal and willingness to pay for residents scrap fluorescent lamps in China: A case study of Beijing," Resources, Conservation & Recycling, Elsevier, vol. 114(C), pages 103-111.

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    Keywords

    Field Experiment; Citizen; Consumer; Contingent Valuation; Willingness to pay; Commitment; Air Pollution;
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