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Les préférences des consommateurs pour un écolabel. Le cas des produits de la mer en France

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Author Info

  • Frédéric Salladarré

    ()
    (CREM - Centre de Recherche en Economie et Management - CNRS : UMR6211 - Université de Rennes 1 - Université de Caen Basse-Normandie)

  • Patrice Guillotreau

    (INED - Institut National d'Etudes Démographiques Paris - INED, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Université de Nantes : EA4272)

  • Claire-Marine Lesage

    (Chercheur Indépendant - Aucune)

  • Pierrick Ollivier

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Université de Nantes : EA4272)

Abstract

Une certification nationale reconnaissant la qualité écologique des produits de la mer (PDM) tarde à voir le jour en France. Annoncée dans la loi Grenelle I en 2009, le décret relatif à l'écolabel public des produits de la pêche maritime n'a été publié que le 27 janvier 2012 alors que les obtentions d'écolabels privés se multiplient. Dans cet article, les facteurs influençant la perception des consommateurs pour les PDM écolabellisés sont étudiés à partir d'une enquête menée auprès de plus de 900 consommateurs français en 2010. Les résultats montrent que la préférence pour des PDM écolabellisés est plus marquée parmi les jeunes. Les caractéristiques liées au processus de production et de commercialisation comme l'attention portée à l'origine géographique des PDM, à leur caractère sauvage ou aquacole, à la technique de pêche et au degré d'exploitation des ressources, favorisent la demande d'information environnementale des consommateurs.

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Bibliographic Info

Paper provided by HAL in its series Post-Print with number halshs-00869365.

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Date of creation: 2013
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Publication status: Published, La Revue d'Etudes en Agriculture et Environnement, 2013, 94, 3, 339-362
Handle: RePEc:hal:journl:halshs-00869365

Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00869365
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Keywords: Écolabels; produits de la mer; préférence environnementale;

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  1. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August.
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  5. Salladarré Frédéric & Guillotreau Patrice & Perraudeau Yves & Monfort Marie-Christine, 2010. "The Demand for Seafood Eco-Labels in France," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-26, December.
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  8. Brécard, Dorothée & Hlaimi, Boubaker & Lucas, Sterenn & Perraudeau, Yves & Salladarré, Frédéric, 2009. "Determinants of demand for green products: An application to eco-label demand for fish in Europe," Ecological Economics, Elsevier, vol. 69(1), pages 115-125, November.
  9. Shapiro, Carl, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, MIT Press, vol. 98(4), pages 659-79, November.
  10. Johnston, Robert J. & Roheim, Cathy A. & Donath, Holger & Asche, Frank, 2001. "Measuring Consumer Preferences For Ecolabeled Seafood: An International Comparison," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July.
  11. Benno Torgler & Maria A. Garcia-Valiñas, 2005. "The Determinants of Individuals’ Attitudes Towards Preventing Environmental Damage," Working Papers 2005.110, Fondazione Eni Enrico Mattei.
  12. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
  13. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
  14. Cathy A. Roheim & Frank Asche & Julie Insignares Santos, 2011. "The Elusive Price Premium for Ecolabelled Products: Evidence from Seafood in the UK Market," Journal of Agricultural Economics, Wiley Blackwell, vol. 62(3), pages 655-668, 09.
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