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Les préférences des consommateurs pour un écolabel. Le cas des produits de la mer en France

Author

Listed:
  • Frédéric Salladarré

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Patrice Guillotreau

    (INED - Institut national d'études démographiques, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Claire-Marine Lesage

    (Chercheur indépendant)

  • Pierrick Ollivier

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Une certification nationale reconnaissant la qualité écologique des produits de la mer (PDM) tarde à voir le jour en France. Annoncée dans la loi Grenelle I en 2009, le décret relatif à l'écolabel public des produits de la pêche maritime n'a été publié que le 27 janvier 2012 alors que les obtentions d'écolabels privés se multiplient. Dans cet article, les facteurs influençant la perception des consommateurs pour les PDM écolabellisés sont étudiés à partir d'une enquête menée auprès de plus de 900 consommateurs français en 2010. Les résultats montrent que la préférence pour des PDM écolabellisés est plus marquée parmi les jeunes. Les caractéristiques liées au processus de production et de commercialisation comme l'attention portée à l'origine géographique des PDM, à leur caractère sauvage ou aquacole, à la technique de pêche et au degré d'exploitation des ressources, favorisent la demande d'information environnementale des consommateurs.

Suggested Citation

  • Frédéric Salladarré & Patrice Guillotreau & Claire-Marine Lesage & Pierrick Ollivier, 2013. "Les préférences des consommateurs pour un écolabel. Le cas des produits de la mer en France," Post-Print halshs-00869365, HAL.
    • Handle: RePEc:hal:journl:halshs-00869365
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00869365
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    More about this item

    Keywords

    Écolabels; produits de la mer; préférence environnementale;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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