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Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study

Author

Listed:
  • Mónica Pérez-Ramírez

    (Centro de Investigaciones Biológicas del Noroeste (CIBNOR), Calle IPN 195, La Paz, B.C.S. 23096, Mexico
    Current address: Consejo Nacional de Ciencia y Tecnolog)

  • Marco A. Almendarez-Hernández

    (Centro de Investigaciones Biológicas del Noroeste (CIBNOR), Calle IPN 195, La Paz, B.C.S. 23096, Mexico)

  • Gerzaín Avilés-Polanco

    (Universidad Autónoma de Baja California Sur, Carretera al Sur Km 5.5, La Paz, B.C.S. 23080, Mexico)

  • Luis F. Beltrán-Morales

    (Centro de Investigaciones Biológicas del Noroeste (CIBNOR), Calle IPN 195, La Paz, B.C.S. 23096, Mexico)

Abstract

Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers’ acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers’ occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability.

Suggested Citation

  • Mónica Pérez-Ramírez & Marco A. Almendarez-Hernández & Gerzaín Avilés-Polanco & Luis F. Beltrán-Morales, 2015. "Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study," Sustainability, MDPI, vol. 7(4), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:4:p:4625-4642:d:48352
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    3. Sergio Vitale & Federica Biondo & Cristina Giosuè & Gioacchino Bono & Charles Odilichukwu R. Okpala & Ignazio Piazza & Mario Sprovieri & Vito Pipitone, 2020. "Consumers’ Perception and Willingness to Pay for Eco-Labeled Seafood in Italian Hypermarkets," Sustainability, MDPI, vol. 12(4), pages 1-13, February.
    4. Loana Garraud & Jennifer Beckensteiner & Olivier Thébaud & Joachim Claudet, 2023. "Ecolabel certification in multi-zone marine protected areas can incentivize sustainable fishing practices and offset the costs of fishing effort displacement," Post-Print hal-04158288, HAL.
    5. Bong-Tae Kim & Min-Kyu Lee, 2018. "Consumer Preference for Eco-Labeled Seafood in Korea," Sustainability, MDPI, vol. 10(9), pages 1-11, September.

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