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Measuring Consumer Preferences For Ecolabeled Seafood: An International Comparison

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Author Info
Johnston, Robert J.
Wessells, Cathy R.
Donath, Holger
Asche, Frank

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Abstract

An analysis of consumer preferences for seafood labeled with information about environmental production attributes is introduced into the food labeling literature. International seafood ecolabeling programs have proposed to create market-based incentives for fisheries managers to promote sustainable fisheries. We investigate differences in consumer preferences for ecolabeled seafood across the United States and Norway. Using a contingent-choice telephone survey of random households in each nation, a wide rage of factors is found to influence consumers' likelihood of purchasing ecolabeled seafood. Consumer preferences differ by price premium, species, consumer group, and certifying agency. The effect of these factors often differs between the United States and Norway, suggesting heterogeneity in international reactions to seafood ecolabels.

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Publisher Info
Article provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.

Volume (Year): 26 (2001)
Issue (Month): 01 (July)
Pages:
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Handle: RePEc:ags:jlaare:31157

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Keywords: Consumer/Household Economics;

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  1. Junyi Shen & Tatsuyoshi Saijo, 2007. "Does energy efficiency label alter consumersf purchase decision? A latent class approach on Shanghai data," OSIPP Discussion Paper 07E005, Osaka School of International Public Policy, Osaka University. [Downloadable!]
  2. Huffman, Wallace & Rousu, Matthew & Shogren, Jason F. & Tegene, Abebayehu, 2004. "The Effects of Prior Beliefs and Learning on Consumers’ Acceptance of Genetically Modified Foods," Staff General Research Papers 12212, Iowa State University, Department of Economics.
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  3. Junyi Shen, 2008. "Understanding the determinants of consumersf willingness to pay for eco-labeled products: An empirical analysis of the China Environmental Label," OSIPP Discussion Paper 08E001, Osaka School of International Public Policy, Osaka University. [Downloadable!]
  4. Boever, Brian P. & Harrison, R. Wes & Tiersch, Terrence R., 2006. "Willingness-to-Pay for Genetic Attributes in Aquaculture Industries," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35337, Southern Agricultural Economics Association. [Downloadable!]
  5. Keiko Aoki, 2009. "Do consumers select food products based on carbon dioxide emissions? Evidence from a buying experiment in Japan," ISER Discussion Paper 0749, Institute of Social and Economic Research, Osaka University. [Downloadable!]
  6. Tveteras, Sigbjorn, 2002. "Norwegian Salmon Aquaculture And Sustainability: The Relationship Between Environmental Quality And Industry Growth," Marine Resource Economics, Marine Resources Foundation, vol. 17(2). [Downloadable!]
  7. Alfnes, Frode & Guttormsen, Atle & Steine, Gro & Kolstad, Kari, 2005. "Consumers' Willingness To Pay For The Color Of Salmon:A Choice Experiment With Real Economic Incentives," 2005 Annual meeting, July 24-27, Providence, RI 19126, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
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  8. McCluskey, Jill J. & Loureiro, Maria L., 2003. "Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(03), November. [Downloadable!]
  9. Athearn, Kevin R., 2003. "Can Eco-Labeling Do More Harm Than Good? A Comparative Statics Analysis," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35105, Southern Agricultural Economics Association. [Downloadable!]
  10. Brouhle, Keith & Khanna, Madhu, 2005. "Determinants of Participation versus Consumption in the Nordic Swan Eco-labeled Market," 2005 Annual meeting, July 24-27, Providence, RI 19443, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
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