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The effect of using labelled alternatives in stated choice experiments: an exploration focusing on farmland walking trails in Ireland

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  • Doherty, Edel
  • Campbell, Danny
  • Hynes, Stephen
  • van Rensburg, Tom M.

Abstract

Discrete choice experiment data aimed at eliciting the demand for recreational walking trails on farmland in Ireland is used to explore whether some respondents reach their choices solely on the basis of the alternative’s label. To investigate this type of processing strategy, the paper exploits a discrete mixtures approach which encompasses random parameters for the attributes. We find evidence that respondents employ different processing strategies for different alternatives and differences in processing emerge between rural and urban based respondents. Results highlight that model fit and policy conclusions are sensitive to assumptions related to processing strategies among respondents

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Bibliographic Info

Paper provided by Agricultural Economics Society in its series 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK with number 108792.

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Date of creation: Apr 2011
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Handle: RePEc:ags:aesc11:108792

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Keywords: Discrete choice experiments; processing strategies; discrete mixtures; rural and urban comparison; outdoor recreation; welfare estimates; Land Economics/Use;

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  6. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
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