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U.S. Consumers' Willingness to Pay for Labeling Information on Genetically Modified Foods: An Application of Choice Modeling

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Author Info
Onyango, Benjamin
Nayga, Rodolfo M., Jr.
Govindasamy, Ramu
Abstract

This study analyzes U.S. consumers' valuation of five types of genetically modified food labels on a cornflakes cereal product. Using a nationwide survey and choice-modeling framework, results indicate that consumers value the label "contains no genetically modified corn" the most with a mean willingness to pay of 20 more cents, followed by "USDA approved genetically modified corn" with a mean willingness to pay of 9 more cents, and "corn genetically modified to reduce pesticide residues in your food" with a mean willingness to pay of 7 more cents. Results also suggest that consumers negatively value the labels "contains genetically modified corn" with a mean willingness to pay of 13 less cents and "may contain genetically modified corn" with a mean willingness to pay of 2 less cents.

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File URL: http://purl.umn.edu/19490
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Publisher Info
Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2005 Annual meeting, July 24-27, Providence, RI with number 19490.

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Date of creation: 2005
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Handle: RePEc:ags:aaea05:19490

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Keywords: Consumer/Household Economics;

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  1. Loureiro, Maria L. & Hine, Susan, 2004. "Preferences and willingness to pay for GM labeling policies," Food Policy, Elsevier, vol. 29(5), pages 467-483, October. [Downloadable!] (restricted)
  2. Huffman, Wallace & Rousu, M.C. & Shogren, J.F. & Tegene, A., 2005. "Consumers' Resistance to Genetically Modified Foods: The Role of Information in an Uncertain Environment," Staff General Research Papers 12339, Iowa State University, Department of Economics.
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  3. Carlsson, Fredrik & Frykblom, Peter & Lagerkvist, Carl-Johan, 2004. "Consumer benefits of labels and bans on genetically modified food - An empirical analysis using Choice Experiments," Working Papers in Economics 129, Göteborg University, Department of Economics. [Downloadable!]
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  4. Hallman, William K. & Hebden, W. Carl & Cuite, Cara L. & Aquino, Helen L. & Lang, John T., 2004. "Americans And Gm Food: Knowledge, Opinion And Interest In 2004," Working Papers 18175, Rutgers University, Food Policy Institute. [Downloadable!]
  5. McCluskey, Jill J. & Loureiro, Maria L., 2003. "Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(03), November. [Downloadable!]
  6. Roosen, Jutta & Lusk, Jayson L. & Fox, John A., 2001. "Consumer Demand For And Attitudes Toward Alternative Beef Labeling Strategies In France, Germany, And The Uk," 2001 Annual meeting, August 5-8, Chicago, IL 20643, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
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