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Vertical integration maintenance commitments

Author

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  • Nie, Pu-yan
  • Wang, Chan
  • Yang, Yong-cong

Abstract

To meet the maintenance of durable goods, it is considered that maintenance commitments have a significant impact on consuming decisions. To make this article more realistic, we are devoted to address maintenance commitments for goods with high expenditures to maintain under vertical integration structure. Establishing Principal-agent model of the guarantee time limited to maintain these special goods, this article argues the existence of optimal contract. In the light of the principal-agent model, the net profit of the higher efficiency maintainer is positive while the lower efficiency one attains zero profit. The vertical merger is also discussed in this work.

Suggested Citation

  • Nie, Pu-yan & Wang, Chan & Yang, Yong-cong, 2019. "Vertical integration maintenance commitments," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 11-16.
    • Handle: RePEc:eee:joreco:v:47:y:2019:i:c:p:11-16
    DOI: 10.1016/j.jretconser.2018.10.008
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    Cited by:

    1. Chan Wang & Pu‐yan Nie, 2020. "Retail competition using free shopping shuttle bus strategies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(6), pages 1010-1019, September.
    2. Nie, Pu-yan & Wang, Chan & Wen, Hong-xing, 2021. "Horizontal mergers under uniform resource constraints," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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    More about this item

    Keywords

    Market structure; Principal-agent model; Industrial organization; Maintenance; Commitment; Game theory;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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