Advanced Search
MyIDEAS: Login

Mathematical models of brand choice behavior

Contents:

Author Info

  • Manrai, Ajay K.
Registered author(s):

    Abstract

    No abstract is available for this item.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.sciencedirect.com/science/article/B6VCT-4031R47-27/2/b187b4ec2bceee35a8018c22a787badf
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by Elsevier in its journal European Journal of Operational Research.

    Volume (Year): 82 (1995)
    Issue (Month): 1 (April)
    Pages: 1-17

    as in new window
    Handle: RePEc:eee:ejores:v:82:y:1995:i:1:p:1-17

    Contact details of provider:
    Web page: http://www.elsevier.com/locate/eor

    Related research

    Keywords:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. J. A. Hausman & D. A. Wise, 1976. "A Conditional Profit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences," Working papers 173, Massachusetts Institute of Technology (MIT), Department of Economics.
    2. Glazer, Rashi & Kahn, Barbara E & Moore, William L, 1991. " The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect," Journal of Consumer Research, University of Chicago Press, vol. 18(1), pages 119-27, June.
    3. Pradeep K. Chintagunta, 1992. "Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments," Marketing Science, INFORMS, vol. 11(4), pages 386-407.
    4. Keller, Kevin Lane & Staelin, Richard, 1989. " Assessing Biases in Measuring Decision Effectiveness and Information Overload," Journal of Consumer Research, University of Chicago Press, vol. 15(4), pages 504-08, March.
    5. Wayne S. Desarbo & Ajay K. Manrai, 1992. "A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research," Marketing Science, INFORMS, vol. 11(1), pages 1-20.
    6. Imran S. Currim & Rakesh K. Sarin, 1989. "Prospect Versus Utility," Management Science, INFORMS, vol. 35(1), pages 22-41, January.
    7. Eliashberg, Jehoshua & Manrai, Ajay K., 1992. "Optimal positioning of new product-concepts: Some analytical implications and empirical results," European Journal of Operational Research, Elsevier, vol. 63(3), pages 376-397, December.
    8. Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
    9. Daniel L. McFadden, 1976. "Quantal Choice Analaysis: A Survey," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 5, number 4, pages 363-390 National Bureau of Economic Research, Inc.
    10. P. K. Kannan & Gordon P. Wright, 1991. "Modeling and Testing Structured Markets: A Nested Logit Approach," Marketing Science, INFORMS, vol. 10(1), pages 58-82.
    11. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    12. Pradeep K. Chintagunta, 1993. "Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households," Marketing Science, INFORMS, vol. 12(2), pages 184-208.
    13. Dennis H. Gensch & Joseph A. Svestka, 1979. "An Exact Hierarchical Algorithm for Determining Aggregate Statistics from Individual Choice Data," Management Science, INFORMS, vol. 25(10), pages 939-952, October.
    14. Jehoshua Eliashberg & John R. Hauser, 1985. "A Measurement Error Approach for Modeling Consumer Risk Preference," Management Science, INFORMS, vol. 31(1), pages 1-25, January.
    15. John Rotondo, 1986. "Technical Note—Price as an Aspect of Choice in EBA," Marketing Science, INFORMS, vol. 5(4), pages 391-402.
    16. Dennis H. Gensch, 1987. "A Two-Stage Disaggregate Attribute Choice Model," Marketing Science, INFORMS, vol. 6(3), pages 223-239.
    17. Joel L. Horowitz & Jordan J. Louviere, 1993. "Testing Predicted Choices Against Observations in Probabilistic Discrete-Choice Models," Marketing Science, INFORMS, vol. 12(3), pages 270-279.
    18. Gaundry, Marc J. I. & Dagenais, Marcel G., 1979. "The dogit model," Transportation Research Part B: Methodological, Elsevier, vol. 13(2), pages 105-111, June.
    19. John H. Roberts & Glen L. Urban, 1988. "Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice," Management Science, INFORMS, vol. 34(2), pages 167-185, February.
    20. Moore, William L. & Lehmann, Donald R. & Pessemier, Edgar A., 1986. "Hierarchical representations of market structures and choice processes through preference trees," Journal of Business Research, Elsevier, vol. 14(5), pages 371-386, October.
    21. S. R. Dalal & R. W. Klein, 1988. "A Flexible Class of Discrete Choice Models," Marketing Science, INFORMS, vol. 7(3), pages 232-251.
    22. John R. Hauser, 1978. "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Management Science, INFORMS, vol. 24(13), pages 1331-1341, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Baourakis, G. & Matsatsinis, N. F. & Siskos, Y., 1996. "Agricultural product development using multidimensional and multicriteria analyses: The case of wine," European Journal of Operational Research, Elsevier, vol. 94(2), pages 321-334, October.
    2. Baltas, George, 2004. "A model for multiple brand choice," European Journal of Operational Research, Elsevier, vol. 154(1), pages 144-149, April.
    3. Kim, Namwoon & Srivastava, Rajendra K. & Han, Jin K., 2001. "Consumer decision-making in a multi-generational choice set context," Journal of Business Research, Elsevier, vol. 53(3), pages 123-136, September.
    4. Kalouptsidis, N. & Koutroumbas, K. & Psaraki, V., 2007. "Classification methods for random utility models with i.i.d. disturbances under the most probable alternative rule," European Journal of Operational Research, Elsevier, vol. 176(3), pages 1778-1794, February.
    5. Scholten, Marc, 2002. "Conflict-mediated choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 683-718, July.
    6. Manrai, Ajay K. & Andrews, Rick L., 1998. "Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions," European Journal of Operational Research, Elsevier, vol. 111(2), pages 193-215, December.
    7. González-Benito, Óscar & Santos-Requejo, Libia, 2002. "A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models," Omega, Elsevier, vol. 30(5), pages 315-324, October.
    8. Kraft, Edwin R., 2002. "Scheduling railway freight delivery appointments using a bid price approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 36(2), pages 145-165, February.
    9. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
    10. DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
    11. Manrai, Ajay K., 1998. "Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior," European Journal of Operational Research, Elsevier, vol. 111(2), pages 189-192, December.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:82:y:1995:i:1:p:1-17. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.