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Random utility models in marketing research: a survey

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  • Baltas, George
  • Doyle, Peter

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  • Baltas, George & Doyle, Peter, 2001. "Random utility models in marketing research: a survey," Journal of Business Research, Elsevier, vol. 51(2), pages 115-125, February.
    • Handle: RePEc:eee:jbrese:v:51:y:2001:i:2:p:115-125
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