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Content
October 2017, Volume 1, Issue 1
- 116-123 Digital Revolutions affecting Distribution within the Games Sector
by Malte Behrmann - 124-134 “3G” Business Model for Marketing 4.0: Implications for Circular Economy
by Bistra Vassileva & Yordan Ivanov - 135-141 Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance
by Anca Francisca Cruceru & Daniel Moise - 142-151 Research of Commercialization Models of Scientific Developments in Projects of Technological Entrepreneurship
by Svetlana Karpycheva - 152-163 Profile Evolution Analysis of the Persons with a Healthy Lifestyle
by Mihai Ioan Rosca & Laura Daniela Tănase - 164-170 The Moderating Factors of Click on Intrusive Online Advertising
by Sarah Fakhir - 171-180 The Development of Innovative Product Concept: A Case of Organic Rice in Thailand
by Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong - 181-193 Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern
by Ricardo Correia & Jorge Lengler - 194-203 On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception
by Marcello Tedeschi & Giovanna Galli & Maria Cristiana Martini - 204-209 Specific Applications of Weather-Based Marketing
by Evgeniya Tonkova - 210-215 The Brand Effect - Living the Brand in Negotiations
by Anne Maria Stefani - 216-221 Business Ethics of a Leader of NGO for Children in Needs
by Elmira Naberushkina & Olga Volkova & Oksana Besschetnova - 222-229 Marketing Approaches to Attract Investments in Municipalities
by Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov - 230-239 Assessment of Communication Effects: Cultural Events in Varna, Bulgaria
by Plamena Palamarova - 240-248 Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis
by Andreea Pachițanu - 249-257 Experiential Marketing and Advertising Efficiency – a Marketing Experiment
by Cristiana Sangiorzan & Mihaela Constantinescu - 258-271 The Effects of Smoking on the Health of the Urban Population
by Ionel Dumitru & Narcisa Ciobotar & Silvia Elena Cristache & Florica Georgeta Rotaru
September 2016, Volume 1, Issue 1
- 9-22 Crowdsourcing Platforms: Users’ Experience Exposed
by Lucian-Florin Onișor & Daniela Ioniță - 23-30 The Social Influence of User Emotional Expression on the Acceptance of Information Systems by Peer Users in Organizations
by Moshe Goren & Shlomo Hareli - 31-40 Overview on the Technological Development and Particularities of Industry Services Development
by Makram Cheikh - 41-51 Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis
by Piotr Tarka - 52-61 Crowdsourcing and Outsourcing: Friends or Foes?
by Daniela Ioniță & Lucian-Florin Onișor - 62-69 Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices
by Stephan Kull & Philipp Hübner - 70-79 Branding in China – An Institutional and Consumer Perspective
by Diederich Bakker - 80-89 Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand
by Viktorija Grigaliūnaitė & Lina Pilelienė - 90-99 Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness
by Lina Pilelienė & Viktorija Grigaliūnaite - 100-110 CSR Assessment Model
by Desislava Serafimova - 111-118 Identifying Competitive Advantages for Territories
by Yana Balashova-Kostadinova - 119-129 Promoting Excellence in Customer Management: Emerging Trends in Business
by Moira Clark & Tony Harrington & Andrew Myers - 130-140 Emerging Trends in Customer Management in a Changing World
by Anne Dibley & Moira Clark & Andrew Myers - 141-155 A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India
by Dr Ehtesham Abbasi - 156-166 Integrated Marketing Communication Tools: Traditional vs. Modern
by Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea - 167-174 Automated Marketing and the Need for Revising Traditional Practices
by Evgeniya Tonkova - 175-184 Innovative Models for Generating Ideas in High-Tech Environment
by Antoniya Boykova - 185-194 Identify of Information Asymmetry Practices in Bulgarian Goods Market
by Manuela Ivanova - 195-204 Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation
by Amalia DUTU & Mihaela DIACONU & Olimpia OANCEA - 205-214 Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park
by Rita Cannas & Daniela Pettinao - 215-223 The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)
by Elena Lidia Melnic - 224-235 Customer Vs. E-tailer: How Tablet Affects Mobile Commerce
by Sunday Adewale Olaleye - 236-246 Food Tourism: The Melaka Gastronomic Experience
by Xue Fa Tong & David Yoon Kin Tong & Wai Sern Tam - 247-258 Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?
by Carmen Bălan - 259-271 Crowdsourcing: Looking for a Pattern
by Maria Colurcio & Stella Carè & Angela Caridà & Monia Melia - 272-281 Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government
by Dries Verlet - 282-291 Developing the Profile of Green Consumer and Family Decision Making Model: A Review
by David Yoon Kin Tong & Chau Keng Tee & Hishamuddin Ismail - 292-301 Business Process Management as a Strategy to Make Organizational Innovation
by Fabrizio Baldassarre & Francesca Ricciardi & Raffaele Campo - 302-314 To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?
by Ioana Sinziana Burcea - 315-327 Segmentation of Supplementary Post-graduated Education (Case for a Russian University)
by Diana Yampolskaya & Olga Vasilyeva & Alexander Zobov - 328-338 Social-Media Platforms and Marketing of Higher Education Institutions
by Irina Iosub & Adelina Ivanov & Dan Smedescu - 339-345 Characteristics and Development of Social Media as a Marketing Communications Tool
by Irina Iosub & Adelina Ivanov & Dan Smedescu - 346-353 Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania
by Andreea Pachițanu - 354-363 The Brand of an Athlete - Reconsidering Its Dimensions
by Mihaela Constantinescu