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Overview on the Technological Development and Particularities of Industry Services Development

Author

Listed:
  • Makram Cheikh

    (Politechnica University of Bucharest Faculty of Entrepreneurship, Business Engineering and Management)

Abstract

The role of technological development in sustaining the competitive advantage, as also the effect of the technical progress in developing the demand of services for undertakings manufacturing products are underlined in the concepts of technological development and industry services development. Technological development assumes reducing production costs, differentiating the services and increasing the quality and it influences the provider's pricing policy. It is shown that a technological change will not automatically lead to a competitive advantage unless it meets opportunity conditions in relation with sustaining the competitive advantage. Other matters refers to the development of commercial services due to the expansion of modern technologies on operation automation, the computer treatment of the data and communications development, such as: the development of the provider's communications with the customers, the introduction of individualized marketing, increasing the number of served customers, increasing the quality of delivered products, improving the efficiency of the contact personnel and others.

Suggested Citation

  • Makram Cheikh, 2016. "Overview on the Technological Development and Particularities of Industry Services Development," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 31-40, September.
    • Handle: RePEc:aes:jetimm:v:1:y:2016:i:1:p:31-40
    as

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    References listed on IDEAS

    as
    1. Lall, Sanjaya, 1992. "Technological capabilities and industrialization," World Development, Elsevier, vol. 20(2), pages 165-186, February.
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    More about this item

    Keywords

    Competitive advantage; differentiation; change; technology; technical progress; benchmarking research.;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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